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In: Accounting

Waterbury Hospital: ( I need 5 paragraphs for both questions) What are Waterbury’s specialties and how...

Waterbury Hospital: ( I need 5 paragraphs for both questions)

What are Waterbury’s specialties and how can they be used to grow their patient numbers?

What other community groups may be able to help the hospital grow?

Solutions

Expert Solution

Waterbury’s specialties and their unique ways to grow patient numbers

Waterbury Hospital is home to four major centers of excellence: Orthopedic Surgery Center, Cardiology, Surgical Innovation Center, and Family Birthing Center.

Waterbury Hospital is an international leader in orthopedic surgery. Its highly trained and experienced orthopedic surgeons and physician assistants offer world class care in a unique patient-centered, home-like environment. “TeamOrtho” at Waterbury Hospital offers an interdisciplinary and comprehensive approach. They are well-known for Joint Replacement Center, in particular our pioneering efforts for minimally invasive total hip replacement and innovative partial knee procedures

They offer a full line of state-of-the-art cardiology services featuring world class clinicians, nurses and support staff. Services include: cardiac surgery, interventional treatments, diagnostic testing, cardiopulmonary rehabilitation and physician services from talented doctors at Cardiology Associates of Greater Waterbury. Their services are constantly evolving to take advantage of the latest technology and to continually strengthen care for patients. Waterbury Hospital meets and exceeds measures for quality and excellence in cardiac care.

Waterbury Hospital’s Center for Surgical Innovation is a comprehensive, multidisciplinary center with highly trained surgeons and state-of-the-art technology. Expert surgeons and surgical teams apply innovative techniques in the field of minimally invasive surgery (MIS) in many specialty areas. Minimally invasive procedures are performed through tiny incisions, using either laparoscopic or robotics systems. Because the incisions are small, patients tend to have quicker recovery times and less discomfort than with conventional surgery.   Minimally invasive procedures, combined with progressive approaches to pain management, offers patients at Waterbury Hospital a faster way to get back to their lives.

Waterbury Family Birthing Center offers a range of child birthing options for mothers. Their caring nurses and talented doctors ensure that mothers and families have the best experience.

Other community groups may be able to help the hospital grow are

  • Leverage social media (the right way)
  • Ask for reviews

  • Follow up with patient feedback

  • Look into traditional media options

  • Build doctor referrals

  • Audit your front desk

  • Utilize PPC and display ads

  • Optimize for the search engines

  • Build a responsive website

  • Evaluate the online patient experience

  • Use consistent branding


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