Question

In: Economics

1. The formula sales presentation and memorized sales presentation methods are really different names for the...

1. The formula sales presentation and memorized sales presentation methods are
really different names for the exact same kind of sales presentation. Do you agree
or disagree with the aforementioned statement and why?

Solutions

Expert Solution

ANS:

  • As a Formula selling presentation is a selling approach as in which the sales presentation is designed to move the customer through the stages in the decision making such as to get the consumer attention, as to develop their interest , building desire, and to secure action.
  • As in memorized sales method the salesperson do 80-90% of the talking . The buyers participation is to remains generally limited to responding to the questions posed by the salesperson.

The memorized sales presentation method is type or a method of a formula sales presentation as in memorized method the work is mainly done by the salesperson discusses all of the company. So as primary difference between this two methods is percentage of time as when the salesperson is speaking.

In the memorized and persuasive selling methods , that the salesperson dominates the conversation. In the needs-satisfaction and problem solution methods , both the salesperson and the buyers share in the conversations.


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