Compare the differences between qualitative and quantitative research methods with respect to design, and types of...

Compare the differences between qualitative and quantitative research methods with respect to design, and types of analysis involved. Provide examples to support your arguments.

Expert Solution

Qualitative research is descriptive and it tries to answer the question what and why. It provides narrative style of reports and uses pictures and images to explain things. It seeks to understand the reasons and motivation behind an event or person. It explores the reasons for something ans it normally leads to quantitative research. If the research is about why people eat out, it becomes qualitative because it looks for explanations for some behaviour.

Quantitative research on the other hand seeks to explain how many and how much. It is concerned about facts and numbers. It depicts them in charts and tables. It always relies on measurable data.

Qualitative research anawered the question 'why people eat outside' which lead to a quantitative research where the researcher tries to find out the correlation between income and eating out habit. So here the researcher is more concerned with the numbers such as income.

Hayet Jeridi answered 2 years ago

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