- What are the key characteristics of a high potential target
market? Is the biggest target market always the best? Why or why
not?
- Describe the four elements of the marketing mix. What role
does each element play in delivering value to customers?
McDonalds in the early Kroc years. What was the value
proposition offered by McDonalds? What brought customers
(repeatedly) in the door? What did the SWOT analysis look like at
this time? McDonalds in the Skinner years (c, 2003) Had the value
proposition changed? How does a SWOT analysis look different? What
do those changes suggest about the need to adapt? McDonalds (2017)
How does a SWOT analysis look different? What do those changes
suggest about the needing to constantly challenge...
2.a For McDonalds - What determine capacity levels at a fast
food restaurant such as McDonalds? In the long term (5 to 10
years), what are the capacity issues facing a fast food restaurant
such as McDonalds?
Target Market - Describe the target market using market
dimension variables. These are segmentation variables such as
demographic, psychographics, behavioral or geographic. Only two or
three sentences to precisely describe the typical user using these
variables. Explanation of the need that this product fulfills as it
relates to specific target market. Is it a “Me Too” imitator? How
is it different from other product brands in the. This should also
include the product positioning. Kellogg Frosted Flakes
cereal as the...
1. what are mcdonalds" core competencies ?
2. What is Mcdonalds Business Model? How does
MacDonald's make money?
3. Which trends in McDonalds external environment are
likely to have the greatest impact on the company's ability to
sustain a competitive advantage?
4. What is McDonalds' strategy? How it changed over the
last few decades and if so, how?
5. How should Easterbrook adapt the organizational
structure of Mcdonalds to achieve his strategic plan?
1. FOR MCDONALDS CORP: WHAT IS THE 2018 AND 2017 TIMES INTEREST
EARNED
2. FOR MCDONALDS CORP: WHAT IS THE 2018 AND 2017 WHAT IS THE
TOTAL DEBT TO TOTAL ASSETS
3. FOR MCDONALDS CORP: WHAT IS THE 2018 AND 2017 AVERAGE
COLLECTION PERIOD
Name of the product: Strabucks Frappucino Drinks
Question: Target Market - Describe the target market
using market dimension variables. These are segmentation variables
such as demographic, psychographics, behavioral or geographic. Only
two or three sentences to precisely describe the typical user using
these variables.