Question
In: Operations Management
Target Market of Microsft Hub 2X o What are the demographic characteristics of your target market?...
Target Market of Microsft Hub 2X
o What are the demographic characteristics of your target market?
o Income level
o Geographic area
o Age
o Gender
o Profession
o Life stage, marital situation
o What are the Psychographic characteristics of your target market?
o Values
o Likes and dislikes
o Priorities
o Religion if it is relevant
o How big is your target market? How many people are there with these characteristics in your target area?
Solutions
Expert Solution
1. Demographic characteristics
Income level: middle class to high class customers can afford
Geographic area: Target markets can include developed as well as the developing markets like European countries, Asia pacific countries etc
Age: The target audience can fall between 22 to 60 years of age
Gender: no gender specific
Profession: the target audience can be a business man, IT professional, institutions, organizations etc
Life stage, marital situation: Youth and adults are the prime focus for the product. Marital status cannot be constraint.
2. Psychographic characteristics
Values: The people providing importance to the technical up gradation, highly savvy, social esteem etc can be the target audience for the product.
Likes and dislikes: The likes can be technological up gradation, enhanced convenience that can be obtained through using the product etc. Dislikes can be the relevance to change the existing product.
Priorities: Enhancing efficiencies, convenience,
Religion: not relevant
3. When considering the size and strength of the target market it covers all most all part of world market. The globalization has generated the relevance of the technological adaptation for its business and administrative operations. Hence the target market will be very big that can pose a very good opportunity for the product.
keosha answered 2 months agoRelated Solutions
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