Question

Identify the role and relevance of physician relations. What factors drive physician affiliations with a hospital? Why is this important?

Answer 1

In the ever changing health care industry, it is pertinent that physician’s relations are maintained to gain a competitive advantage. Physicians play a key role in the medical facility. Maintaining physician’s relations is critical for the success of the hospital or medical facility’s performance. Physicians play a major role in shaping the competitive environment of the health care organizations. In order to increase the flow of patients to the hospitals, the hospitals adopt strategies such as physician relations, referrals and network to maintain consistency in revenue generation. That is why certain hospitals and medical facilities have physician managers or physician liaison officers to enhance hospital-physicians relations.

The factors that drive physician affiliations with a hospital are:

- Reputation of the health care organization

- Compensation and benefits

- Opportunities for personality and skill enhancements

- Professional growth

- Service to the community ,etc