Question

2020 will see another presidential election! Did you see the pun there (2020, see)? For this assignment, prepare a short write up about who the presidential candidates for 2020 are and what forms of media, including social media, that you are seeing. Include in your write up if there are any of the ads that are resonating with you in terms of candidate electability.

Answer 1

Joseph R. Biden Jr.,

Former vice president; former senator from Delaware And

Donald J. Trump,

U.S. president; real estate developer; reality television star are the currently running presidential candidates for 2020.

Joseph R. Biden Jr., 77

Democrat

• Has run for president twice before.
• Is known for his down-to-earth personality and his ability to connect with working-class voters.
• His eight years as Barack Obama’s vice president are a major selling point for many Democrats.

Donald J. Trump, 74

Republican

• Main legislative accomplishment as president: a sweeping tax cut that chiefly benefited corporations and wealthy investors.
• Has focused on undoing the policies of the Obama administration, including on health care, environmental regulation and immigration.
• Was impeached by the House of Representatives for seeking to pressure Ukraine to smear his political rivals, but was acquitted by the Senate.

In 2020 Presidental election,social media became a significant focus of campaign fundraising, due to the ongoing rise of social media platforms such as Instagram, Facebook and Twitter.

With the new centrality of social media to presidential campaigns, staff attention also had to be focused on managing negative viral moments.

In the summer of 2019, the selection process of qualifying for the September 2019 2020 Democratic Party presidential debates and forums, which required candidates to have passes a 2% threshold in 4 national opinion polls, put enormous pressure on the less well-known candidates to generate a "viral moment".

Trump campaign

The Trump campaign made considerable use of social media in the 2016 presidential election. Donald Trump used the online platform Twitter to broadcast opinions and news on his campaign to his supporters, and his campaign staff created personalized advertisements for Facebook users. The personal data used to create these ads was obtained illegally, something which led to the Facebook–Cambridge Analytica data scandal. Trump's re-election campaign has been making use of use of multiple social media platforms as well as targeted ads since mid-2019 in an attempt to gain voters early. On 29th June 2020, Re ddit deleted Trump's fans' subreddit, r/The Donald, for violating it's policies repeatedly over its lifetime.

2020 Tulsa rally

In June 2020, Donald Trump held a rally in Tulsa, Oklahoma. Due to his unpopularity at the time, an online effort was made to purchase as many tickets as possible, and not attend. The attempt was largely successful, with Trump claiming over a million tickets were sold but only a turnout of approximately 6,200.

Facebook, considered by many digital specialists as the best platform for direct response, has been used by political campaigns to get people to sign up for candidate email lists or to give political donations.

In December 2019, the Wall Street Journal reported, that candidate Senator Bernie Sanders and President Trump were the most active on Facebook, followed by Massachusetts Senator Elizabeth Warren.

Both presumptive nominees, Joe Biden and Donald Trump of the Democratic Party and Republican Party respectively, have taken to Twitter to express their opinions of issues such as the COVID-19 pandemic, the impeachment of Donald Trump and the George Floyd protests. Trump has been criticized for his false and misleading statements, which have repeatedly been flagged by Twitter for violating its policies.

An example of social media ad reasonating us election 2020

The Trump campaign’s intense testing of ads is one example. It posts dozens of variations of almost every ad to figure which plays best. Do voters respond better to a blue button or a green one? Are they more likely to click if it says “donate” or “contribute”? Will they more readily cough up cash for an impeachment defense fund or an impeachment defense task force?

The president’s re-election effort is also making use of strategies common in the e-commerce world, such as “zero touch” merchandise sales. T-shirts, posters and other paraphernalia are printed on demand and sent directly to buyers, with the campaign not required to make bulk orders or risk unsold inventory. Sales of these items amount to a lucrative source of campaign fund-raising, and the zero-touch technique allows the campaign to move fast — it was able to start selling T-shirts that say “get over it” a day after the president’s acting chief of staff, Mick Mulvaney, told reporters to do just than when it came to Ukraine.

Perhaps most important, the Trump campaign is spending to make sure people see its ads, emails, texts, tweets and other content. In the week the impeachment inquiry was announced, for instance, the campaign spent nearly $2.3 million on Facebook and Google ads, according to data compiled by Acronym, a progressive digital strategy organization that tracks campaign spending. That is roughly four to five times what it spent on those platforms in previous weeks, and about half of what most Democratic front-runners have spent on Facebook and Google advertising over the entire course of their campaigns.

The president’s team has also invested heavily in yiou tube, buying ads and counterprogramming his opponents. In June, during the first Democratic primary debates, the Trump campaign bought the you tube “masthead” — a large ad that runs at the top of the site’s home page and can cost hundreds of thousands of dollars per day — to ensure that debate viewers would see it.