Explain the three layers of the product the marketer needs to understand to adequately serve the...

Explain the three layers of the product the marketer needs to understand to adequately serve the consumer. (100 words)

Solutions

Expert Solution

The three main layers of a product that the marketer needs to understand to adequately serve the customer are :-

Core product :- This layer of a product actually specifies all the provisions or benefits that it might provide to the customers who purchase the product. That is, it describes the level of satisfaction any customer can derive from the purchase of a particular product. Example :- Includes all the basic benefits provided by any product.
Actual product :- The actual product specifies the various product designs, features and services any product would provide a customer. It actually specifies a particular product or a service. For example brand, packaging, tagging etc.
Augmented product :- This layer specifies the actual product along with all its supporting features which may be provided by the firms to their customers for a higher level of satisfaction. For example :- warranty, maintainance, installation etc.

Rahul Sunny answered 1 year ago

Next > < Previous

Related Solutions

The OSI layers can be divided between those that serve the network and those that serve...

The OSI layers can be divided between those that serve the network and those that serve the computer. Identify the layers concerned strictly with the network and the ones that serve the local computer.The OSI layers can be divided between those that serve the network and those that serve the computer. Identify the layers concerned strictly with the network and the ones that serve the local computer.

Marketing In planning its market offering, the marketer needs to address five product levels. They are...

Marketing In planning its market offering, the marketer needs to address five product levels. They are Core Benefit, Basic Product, Expected Product, Augmented Product, and Potential Product. Using a family car as an example, describe each product level.

1) What are the three layers of the heart? Briefly describe the three layers of the...

1) What are the three layers of the heart? Briefly describe the three layers of the heart. 2) Describe the pathway of blood from the heart to the lungs (Pulmonary Circulation) and from the heart to the different bodily tissues (Systemic Circulation) and back to the heart a. You must include all the chambers of the heart (Atria and Ventricles), all the valves (ex. Tricuspid Valve, etc.), and all the necessary vessels (ex. Pulmonary Artery, Inferior Vena cava, etc.)

1. What are the key drivers that today’s marketer has to understand in planning for the...

1. What are the key drivers that today’s marketer has to understand in planning for the international marketplace? At least TWO specific examples required.

Three primary layers are responsible for the majority of eye function. Please summarize the layers and...

Three primary layers are responsible for the majority of eye function. Please summarize the layers and the structures located in each layer.

Q2. 2.1 A beer marketer conducted a consumer survey to understand the consumption pattern of beer...

Q2. 2.1 A beer marketer conducted a consumer survey to understand the consumption pattern of beer in the market. Analyze the following information to determine the average amount of beer consumed in gallons, per person, per year. Weekly consumption in 12 oz cans % Respondents 0-2 30.0 3-5 40.0 6-9 20.0 10 and over 10.0 Total 100.0 2.2 If the wholesale price of can beer is $4.50 /6-pack and the variable cost of beer is 70% of the price what...

Explain why a supervisor needs to understand their company's financial statements. What information can be gathered...

Explain why a supervisor needs to understand their company's financial statements. What information can be gathered from each financial statement?

What are the THREE opportunities for the marketer when it comes to the location? How does...

What are the THREE opportunities for the marketer when it comes to the location? How does Rony describe the increase use of location based data ? What is the first example of crowdsourcing in the web? What is the technology that enable the virtual crowd? What is the building block of the crowdsourcing?

What is a marketer to do when their whole product category is shrinking? That’s the situation...

What is a marketer to do when their whole product category is shrinking? That’s the situation Campbell’s Soup found itself in as many consumers decided that soup was no longer “mmm mmm good.” Campbell’s Soup was a pioneer of mass food manufacturing, making “shelf-stable” (canned) goods a fixture in American pantries. But many of today’s consumers prefer a different approach to eating—seasonal, fresh, and organic. This is particularly true for America’s 80 million millennials, an important generation that Campbell’s and...

IFE, IRP, and PPP. Understand the implications of the three theories, and be able to explain...

IFE, IRP, and PPP. Understand the implications of the three theories, and be able to explain and mathematically work with them.

Subjects