Question

9.41. Message Strategies: Making Routine Negative Announcements [LO-5]

Marketing specialists usually celebrate when target audiences forward their messages to friends and family—essentially acting as unpaid advertising and sales representatives. In fact, the practice of viral marketing is based on this hope. For one Starbucks regional office, however, viral marketing started to make the company just a bit sick. The office sent employees in the Southeast an email coupon for a free iced drink and invited them to share the coupon with family and friends. To the surprise of virtually no one who understands the nature of online life, the email coupon multiplied rapidly, to the point that Starbucks stores all around the country were quickly overwhelmed with requests for free drinks. The company decided to immediately terminate the free offer, a month ahead of the expiration date on the coupon.

Your task: Write a one-paragraph message that can be posted on the Starbucks website and at individual stores, apologizing for the mix-up and explaining that the offer is no longer valid.

Answer 1

Answer:

The company decided to immediately terminate the free offer, a month ahead of the expiration date on the coupon.

Your task: Write a one-paragraph message that can be posted on the Starbucks website and at individual stores, apologizing for the mix-up and explaining that the offer is no longer valid.

While the organization can't keep on giving everybody in the Southwest a free frosted latte, it had the option to respect numerous such demands from an assortment of shoppers. Obviously no trickiness was planned; the coupon just "got away" into a lot bigger market. Subsequently, this section can be composed as an everyday practice, yet negative, business declaration.

• Use the circuitous methodology by expressing gratitude toward clients for their help of the organization and its items.
• Then, subsequent to setting up shared belief, clarify your thinking for ending the offer a month ahead of schedule. (The email was disseminated a long way past the normal crowd, which means organization representatives' families and companions.)
• State the specific date past which those coupons will not, at this point be redeemable.
• Finally, close by expressing gratitude toward your clients for their proceeding with support and enthusiasm for organization items.