In: Economics
Quick on in, quick on out. Customers enjoy how convenient it is to use your service or buy your merchandise. Domino's chose to concentrate on delivering their pizzas in 30 minutes or less in the demanding world of pizza delivery. The food is luxury. Top notch is your operation. They talk in superlatives when clients describe your business. BMW believes its vehicles are "the perfect moving machine."
As a specific selling proposition, certain businesses use comedy or reverse psychology. Charmin tissue manufacturers developed dumb ads that featured a store manager repeatedly telling his clients "just don't pinch the Charmin," as if the toilet tissue were so fragile, people couldn't help themselves.
There was a profound shift in how we interact with our clients as the world was exposed to social media. Currently, there are an unlimited variety of avenues in which individuals gain knowledge about the goods and services they choose to buy. If their messages are on tv, in print or online, the goal for companies is to retain a constant specific selling proposition. Your aim is to make all your consumers use the same terms when explaining your brand to other people.