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Critically discuss the key important factors and forces in the general and industry environments that affect...

Critically discuss the key important factors and forces in the general and industry environments that affect JetBlue choice of strategy. (800 words)

Solutions

Expert Solution

The key forces in the general and industry environments that affect JetBlue’s selection of strategy are the competition for the advantage in the low charge commercial airline commerce and new contestants with additional commercial acquaintance that enter the airline industry. Further, global forces are one of the leading stimuli that recruit the technique competition is tossed in the low cost airline business. Some examples of this are, the escalating oil prices which force majority of the airlines to increase their general charges.
Staying informed and being watchful of the social, political, and technological environment around an organization is critical to succeed in being a transitional organization. Numerous of the forces that end in some sort of difference of a business are technological growths, businesses deliberately contributing in globalization, the inevitabilities of identifying different cultures, and the guidelines customary in the industry.

Overall, Porter’s Five Forces is a cherished advantage to JetBlue. Yes, the airline industry does offer a very exclusive service to its customers but, it aids airlines such as JetBlue, to be more attractive in the eyes of the consumers. Following Porter’s analysis, the exchanging influence of buyers, the discussing control of suppliers, perils of new competitors, threat of replacements, and the competitiveness amongst current competitors, will affect JetBlue’s choice of strategy.


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