Question

There is a great deal of strategy and research that goes into the marketing process, but at the end of the day, marketers ultimately strive to build a brand that creates sustainable customer relationships that bring value to both the customer and the business. You should be starting to think of yourself as a brand in order to create a competitive advantage in the modern workplace.

Today, there is a lot of talk about personal branding and every career minded professional understands it's importance. Everybody has his or her own personal brand but effective brands are based in reality.

Strong personal brands know their values, passions, goals and ultimate mission. You must know yourself and to know yourself you need to learn what others think about you. Since your brand is held in the minds of the people who know you, you must be constantly aware of external perceptions. Think about what you stand for and what your values are. Watch the video of a guest speaker I had in my class and look at the PowerPoint presentation he provided on how to create a LinkedIn profile. The presenter was a recruiter for Xerox and Bausch & Lomb and is now a Principal in his own recruiting firm - Precision Search Consulting - http://www.psctoday.com/

With a clearly defined brand statement, you can begin to get the message out, both online and offline. Start to share your story so you can build emotional connections with your target audience. LinkedIn, Facebook, Google Circles, Twitter and Instagram are some of the most accessed websites on the Internet. By not being present on these platforms, or by having an average social media presence you are missing valuable opportunities.

The brain processes images around 60,000 times faster than text, which means people tend to gravitate towards images when scanning through a busy feed. You have a millisecond to make an impact and display the best you that you can! Having professional personal branding images across all social media platforms is vitally important. Pinterest is great for product images (pictures of you) while Facebook is better for aspirational images to encourage your brand's awareness.

There are three files attached. One is a worksheet to help you organize your thoughts about your personal brand. The other two are articles regarding the necessity for personal branding in the current work environment. Using ideas from the worksheet, and looking at the steps to building a personal brand in the other two articles do the following:

1. Write a personal brand statement - like a mission statement -that embodies who you are. Make it something you would be proud to share with anyone?

2. What are some of the connections (associations) you may have with other brands (people)?

3. What value can you bring in terms of content when you post on the social media sites bolded above?

Your assignment should be well structured using proper English language conventions (using spell check), written in MLA format, and be no more than two pages long. It should be submitted as a .doc or .docx attachment in the assignment submission area. Assignments not using MLA formatting or submitted in the wrong file type (i.e. pages, pdf, etc.) will receive no credit

Please Help me in conpleting this assignment I am confused what actually it is gonna look like this assignment should be only 1 to 1.5 pages 12 font size.

Answer 1

1. Brand Statement: We are a company that deals with digital marketing. The company has a very strong background and with a long list of clients who are working with us for a very long time. We have helped the companies to speed up their marketing activities which help them to get the desired results. The tagline of our company is " Together we can".We have managed to provide the best possible services to our clients and had worked to satisfy them with our work.

We have also managed to create magic in marketing through our channels. The marketers are very satisfied with our services and we provide the best we can. Our mission is to provide the best to our clients and satisfy them int heir allocated budget. Our company aims as building a long network of people so that we can have multiple chains which can fulfill all the needs of the clients at a single window.

2. When we are working in a market then we are not alone we have competitors with whom we have to work. The completion is necessary to keep us working and performing our tasks. Also, there are service providers who are necessary for completing our tasks. Like the content designers, graphic designers, etc. without whom we cannot survive. To provide the best services to our clients, we need the help of these services. A digital marketing company has to buildup strong relationships with such firms.

3. The world has seen a drastic change in the marketing and promotion. We have successfully moved from the traditional platform to the digital platform. Most of the companies are choosing the digital platform for the purpose of brand promotion and advertising. The main reasons are cost-effective, proximity to customers, a wide area of reach, better return on investments, etc. Social media platforms like LinkedIn, Facebook, etc. helps the companies to provide a platform to promote the products with very little effort. There is a very large volume of users of social media platforms and the marketers find it easy to promote their product on such platforms. The customers can reality buy the product from the site with just a click. This helps in generating better and instant results with the social media platforms. The advertisement are very eye-catching with colorful pictures and when there is a ffod channel the these platforms are the best. Also, the return on investment is also very instant. So, the value can be added to the content which is posted on social media.