Question

1. What is the impact of technology in the marketing research process and how does it affect consumers buying decisions? 500 WORD PLZ  

Answer 1

Impact of technology in the market research process

. Technology is constantly evolving and it is rapidly changing the way companies approach market research. The tracking the online and mobile action of there consumers, marketers now have access to real time, behavioral and typographic data that is more powerful than any insight gleaned from focus groups of surveys.

. Technologies has transformed marketing by making campaigns more personalised and immersive for people and creating ecosystems that are more integrated and targeted for marketers l. And it's not just the interface between brands and people that have been transformed.

Technological programmes and tools attempt to assist the research process and prove that although technology increases the quantity of skill and literacies to complete research. It also increases the efficiency of each step and effectiveness of finished product.

. Technological advances provided researchers opportunity to make use of new tools to collect and analyse market data. Computers and sophisticated softwares facilitates data analysis, resulted in new substantive and theoretical result.

. Beyond the traditional methods such as paper surveys, interviews, and focus groups, technology enables researchers to be much more targeted in what they measure and how quickly feedback can be recived. There is a mood sensing retails device that personalising the shopping experience.

EFFECT OF IT ON CONSUMER BUYING DECISIONS

. As a result of technology impact influencing consumer behaviour, most companies leadership's face an unending challenge to meet customer expectation, because of advent of information technology, consumer behaviour seems to be more influence by internet enabled smartphones and tablets.

. Consumers are key to growth and profitability while technology is causing all the change in there behaviour, experiences and thinking you must be willing to change to meet changing customer needs, thought pattern and expectations.

. Consumer use internet in different ways to make different decisions. For example, consumers are more likely to seek opinions of others through social media and product rating sites when making choices that have a great deal of personal impact.

. A report highlighted that a consumer who are influence by social media are four times more likely to spend more on purchases. The influence can be so high that 29% of consumers re more likely to purchase on the same day of using social media.

So the conclusion is that the social media has a great impact on the consumer buying decisions as they can easily purchase what they want, which type they want and according to there desires.

PLEASE DO LIKE