Question

For incremental innovation, customers’ needs and wants are or can be known, hence more traditional marketing research methods can be used, such as surveys, focus groups, customer visits, and joint technology disclosures, etc. This is “easy” marketing way.

Opposed to this, for highly innovative products and services the needs and wants of potential customers are harder to pin down and clearly define, as customers themselves find it difficult to articulate them. Thus, non-traditional market research methods are required in this case involving probe-and-learn processes and customer-driven innovations.

in at least 300 words (probably taking more to fully address this situation) how you as a young member of a high technology product marketing group would convince other group members who are comprised of traditional marketiers regarding an all-new, highly innovative product, the engineering development team has suggested.

Answer 1

Marketing such a product would first involve awarness about the vision , mission and growth of the product to customers and its significance to enviormental concerns etc. Understanding the customer prefrences , ie what the customer is looking for or what kind of change he desires will solve market mystery. After understanding the customers , the marketing team has to find the ways which attracts the customer attention a lot and also be innovative. Such methods would firstly attract attention due to irregular and new marketing styles , gaining insights into service chosen and finally the description of the product need to be well written and presented. The aim will be to convince the customer and it will automatically market the product. Winning the customer is winning the market . The new innovative ways can be of form conferences , presentations about making of the product , introducing the labor and man power to the society involved in production process. The idea will to be get as close as possible to customer in terms of impacting his decision.