Question

To what extent does your company use technology to conduct its marketing process? Please explain it in 500 words.

Answer 1

In today’s advance world it is important for every company’s marketing department to use technologies for growing opportunitiesmarjeters increase conversation with consumers by making them visit their websites or social profile for engagement purposes. Consumers are made to fill a form where they t least provide an email address, which can be used in marketing. When consumers visit a website and close it, they will observe the same company’s advertisement on their next visit to the internet. This is known as remarketing and is a cost effective tool as business only advertises to individuals who have shown an interest in their product or service. It gives business another chance to close the deal. Marketers tend to make their website mobile friendly as nearly half of search is done on smartphones.the businesses have also adopted social media marketing, search engine optimization and email marketing to get a greater return on their investment.

The company uses customer relationship management system to plan out their interactions with customers. It helps to keep all of your customers' contact information in one place, alongside detailed information on the products they have purchased, the feedback they've given you, and the marketing materials you've shown them. This helps in improving customer service. The company provides areas on its website where customers can answer their own questions or seek answers from others. Data management and analytics tools are used to collect data from customer and analyze their preferences. Thus technology is integrated with marketing elements of positioning, selection of target segments, segmenting the market, understanding consumer behavior, managing sales, managing marketing campaigns, and understanding the market.