Question

What is theory of transportation in health?

Answer 1

Persuasion researchers Green and Brock (2000) adopted the term “transportation” the literal experience of traveling in which the traveler returns changed as a result of the journey is similar to the fact that when people are transported into a narrative world are more likely to change their real-world beliefs and behaviors and become consistent with the story. Thus the extent that individuals are transported in a narrative world, they generally show effects of changed attitudes and behaviors. Transportation theory suggests several mechanisms for explaining this phenomenon, such as the reduced counter arguing, connections with characters, perceptions that are heightened, realism, mental imagery relevant to the story, and emotional engagement. Thus individuals who are more transported into a story about affirmative action policies are more supportive for these policies (Mazzocco et al., 2010); and individuals who were transported into a video story pertaining to cervical cancer screening are more positive about getting a screening test (Murphy et al., 2013).