Question

Brand Design Model, Brand Portfolio Molecule, and Brand Report Card

• Evaluate the value of assigning appropriate brand identities to represent health care goods, services, and institutions. Provide support for your rationale.
• Assess the value of Calder and Reagan’s Brand Design Model as a device for systematically guiding health care marketers through the process of formulating brands. Explain one (1) reason why a SWOT analysis is needed to help health care organizations understand competitor brands. Provide two (2) examples from a health care organization with which you are familiar that support the value of Calder and Reagan’s Brand Design Model.
• Explain the fundamental reasons why brands do not exist in isolation but do exist in larger environments that include other brands. Provide two (2) specific recommendations or solutions that can help a health care facility improve patient satisfaction.

Assess the value of Lederer and Hill’s Brand Portfolio Molecule when used to understand brand relationships. Provide at least two (2) specific examples of strategic or tactical initiatives within a health care organization.

Answer 1

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Evaluate the value of assigning appropriate brand identities to represent health care goods, services, and institutions. Provide support for your rationale.

Brands are logos, slogans and other references that identify goods and services that allow customers to distinguish products from competitive offering . Brands are used to identify product lines or the entire organizations and benefit producers and consumers. Marketers can benefit from the branding process by using the Calder and Reagan’s Brand Design Model. This model guides marketers through the process of formulating brands that convey customer focused meaning, which is a requirement for attracting the patronage of target markets .

Assess the value of Calder and Reagan’s Brand Design Model as a device for systematically guiding health care marketers through the process of formulating brands. Explain one (1) reason why a SWOT analysis is needed to help health care organizations understand competitor brands. Provide two (2) examples from a health care organization with which you are familiar that support the value of Calder and Reagan’s Brand Design Model.

The Brand Design Model consists of an inner circle representing the meaningful relevant value of a product and an outer circle representing verbal and visual brand expressions. The Brand Design Model challenges marketers to first identify product-related meaning and then formulate methods to convey this meaning to customers through an arrangement of verbal and visual elements . Through branding, marketers seek to make products more meaningful to customers, and one of the best methods for accomplishing this entails viewing products from the perspective of target markets. To view products through the eyes of customers, marketers must ask themselves how their products positively impact the lives of customers.

When viewing products in this manner, marketers focus their attention on the prime motivator of consumer purchase activity. These inquiries ultimately yield consumer stories that are meaningful to target markets. When consumer stories have been formulated, marketers then focus on conveyance of these stories to target markets through the formulation of brand expressions. Use the SWOT twice a year to discover key internal and external and refresh the strategies and tactics of the marketing plan. A SWOT is very useful for hospitals and individual in private practice.

Explain the fundamental reasons why brands do not exist in isolation but do exist in larger environments that include other brands. Provide two (2) specific recommendations or solutions that can help a health care facility improve patient satisfaction.

Brands do not exist in isolation because of the challenges that are imposed on operating amongst other competitive brands. Brands exit in larger environment because of the intense competition in the market place, the status of a constantly changing brand is successful. The brand that is changing are adopting different plans to keep new customers. The industry focus is to building a strong brand that will operate in a large environment and gives the brand the opportunity to compete with other successful brands. The health care facility can improve patient satisfaction with customer service, yes this may be an old remedy but it is still needed today and for some reason this service have been left behind we stopped perfecting it. The interaction between the staff and the patient is very important it gives the patient a wide view of the practice operation, are they trustworthy and competent in this field. Communication and respect plays a big role in delivering service, poor service demonstrate unethical behavior in some area of the staff job and it also demonstrate poor educational training. The facility can implement a tracking board that will show how well staff has improved in patient interaction.

Access the value of Lederer and Hill's Brand Portfolio Molecule when used to understand brand relationships. Provide at least two (2) specific: examples of strategic or tactical initiatives within a health care organization.

The value of understanding the relationship developed by Chris Lederer and Sam Hill is using a tool that are in the form of an atoms. From a scientific perspective when atoms join other atoms they form a molecule which form a more powerful intangible force. Strategic planning is very important n the health care organization it will list plans that will align with the future transformation planning that is provided systematically and will direct a plan that meet the organization future needs.  

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