Question

Would Thailand and Italy be an attractive place for a USA company to expand to for trade? separate answers for each country

Answer 1

Thailand is a country that has investment friendly policies by its government, making it is a suitable country for expansion. The country also provides low cost workforce and relatively young workforce in comparison to the cost in the USA. Further, Thailand is the country in Asia, where the market size is huge in the form of countries like India, China, Korea and other nations. These overseas markets are neighbors to the Thailand and have good relations with the country of Thailand. It makes Thailand to be a good place for investment and expansion.

Italy is a country that is the part of the European Union. Expansion in Italy, will cost more to the US company in the form of compliances, higher cost to the workforce and higher age of the people in the country of Italy. Besides, the market size of the EU is smaller even if the purchasing power of people is very high. further, the competition will also be very high as companies within the EU, will have the similar privileges and US company, expanding in Italy will be termed as an outsider in the initial trade. It makes Italy to be less favorable place for expansion unless the product is very expensive and serve the target audience of consumers of higher purchasing power.