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In: Finance

What's the risk premium of coca cola, disyney, and target?

What's the risk premium of coca cola, disyney, and target?

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Expert Solution

Coca Cola is about to embark on the next stage of strategy to leverage an ongoing partnership food with Disney it's not what you would expect from big brand such as cold cocola the people spearheading the third party link up between the soft drink giant cinema Chain and Disney latest animated offering Treasure plans or anything but the uptight distance and difficult clients big brand marketing are traditionally rumoured to be.

People to have discussions about brand like Coca-Cola but thought it would be difficult to manage overall brand strategy there is a real desire to innovate and push things forward it attacks the myth that big brands are in flexible by claiming that with the right long term partnership is place

Has been facing more than a decade of decline soft drinks consumption and that also includes consumers turning away from diet sodas Coca-Cola has tried to diversify through acquisitions from fruit juices internally it was also tried do you know that it's way out of being negative train it has introduced more than 500 products there once Disney has batting record cutlass by string beans to get ESPN Disney channel as more of its growing catalogue of movies and TV shows it has also beffed up its arsenal franchisees to acquisitions business counted the flat theme park attendance by making more money out of the going through its turnstiles in the form of price hikes and premium experiences both companies are doing a good job of playing macro cards they have been Delhi but it is showing on financial statements coca cola's net revenue plugged 7% units last quarter foreign currency fluctuations and structural items waved on its performance Coca-Cola points out how organic revenue climb 3% and that it As Long int value share in the ready to drink market

Slower that Disney yet it's the one trading at loftier earnings multiple business stock is trading and 17 times fiscal year 2017 profit forecast Coca-Cola trading at ahead 21 times next year's project earnings

The companies the world's biggest drink provider since it is big data it has big problem


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