Question

Executive Summary

The executive summary is a company marketing document intended to excite potential investors, customers, advisers, and employees. Its purpose is to get the call back and start the serious discussions—the process that will result in action.

Your executive summary should include:

• The Mission Statement
• Company information
• Growth highlights - Graphs and charts can be helpful in this section.
• Your Products/Services
• Financial information – If you are seeking financing, include any information about your current bank and investors.
• Summarize future plans –
• The elevator speech—for this assignment it will take the place of an abstract. It should be crisp, clear, and convey what the company is all about in less than 250 words.

This paper should have a title page, abstract (the elevator speech), body, and reference page. Points will be deducted if any of these four sections are missing. Make sure papers are written in correct APA style.

The executive summary should be between 400-600 words (not including the elevator speech/abstract), double space, and use font size 12. Structure the paper along the lines advised above.

Answer 1

ZOMATO

MISSION STATEMENT

Committed and missioned to ensure nobody has bad meal.

COMPANY INFORMATION

Food space tech enabled company with Presence in 24 countries and 200 nationalities with cultural values like ownership, judgement, communication, curiosity, Teamwork Initiative leadership and commitment to offer best services by delivering amazing experience, helping people discover great place on them, enabling restaurants to create amazing experiences. ​

GROWTH HIGHLIGHTS

​Started in 2008in Gurgaon, India as Headquarters and aggressive expansion with total 4.5 billion dollar investment from series of VC investors and having market valuation more than 20 billion dollar by Morgan Stanley . Overall 12 Acquisitions made in last 10 years into areas like Food delivery, analytics, logistics and analytics.

PRODUCT

Overall service industry witb highest growth amongst peers and highest valuation with delivery fleet at 1.2lacs worldwide and highest NPS Score. Service offered like

Restaurant Search, online ordering and Concert booking, table reservations, Promotional Marketing, subscriptions services.

FINANCIAL INFORMATION

40% revenue growth with revenue rising to 65 millions dollars by FY18 and net losses reduced to 14.6million dollar with lowest in market. Loss per equity at 138 dollars which is lowest amongst peers. 0.6million Zonato Gold acquisition. So far itself in India. 30% revenues from online ordering business itself and current monthly burn at 20 Milliion dollar with lowest amongst peers.

FUTURE PLAN

Upbeat to Launch Customised Food Cuisines from best chefs, Food Travel Events, Zomaland park like food carnival every year across multiple cities and 5star experience of dining at affordable cost.

Elevator Pitch

Expected valuation of 25billion dollar with exit of 4 VC Investors and profit breakeven from FY19 with Net Revenue expected increase at 15% and expansion across 50 Emerging Markets with Market share being highest in core markets and best in class adoption of latest Usecases and Technology support.