Question

Division Profitability

	Quarter 1	Quarter 2	Quarter 3	Quarter 4	graph
GROSS PROFIT
Revenues	0	0	1,056,604	1,597,853
- Rebates	0	0	16,500	23,750
- Cost of Goods Sold	0	0	410,486	581,268
= Gross Profit	0	0	629,618	992,835
EXPENSES
Store Leases	0	0	90,000	144,000
+ Sales and Service Personnel Expense	0	0	99,571	149,429
+ Brand Promotions	0	0	0	0
+ Special Programs	0	0	0	0
+ Ad Creation/Revision	0	0	24,000	12,000
+ Point of Purchase Display Expenses	0	0	800	1,800
+ Advertising Expenses	0	0	17,454	34,747
+ Internet Marketing Expenses	0	0	2,000	2,000
+ Engineering Cost for New Brands	0	150,000	0	90,000
+ Market Research	88,000	0	20,000	60,000
= Operating Expenses	88,000	150,000	253,825	493,976
Operating Profit	-88,000	-150,000	375,793	498,859
MISCELLANEOUS INCOME AND EXPENSES
+ Other Income	0	0	0	0
- Other Expenses	0	0	0	0
- Research and Development Costs	0	0	0	0
- Set Up Costs for New Stores	0	438,000	146,000	180,000
= Net Profit for Division	-88,000	-588,000	229,793	318,859
Cumulative Net Profit for Division	-88,000	-676,000	-446,207	-127,348

I am needing projections of profits of the next three quarters?

What would the return on investment be by the end of the second year?

Answer 1

The rate of retuen and projections are

	Year 1	Growth Rate	Year 2
Particulars	Q1	Q2	Q3	Q4		Q1	Q2	Q3	Q4
Revenue	-	-	1,056,604	1,597,853	51.23%	2,416,359	3,654,147	5,525,996	8,356,706
Rebates	-	-	16,500	23,750	43.94%	34,186	51,697	78,179	118,227
COGS	-	-	410,486	581,268	41.60%	823,104	1,244,741	1,882,364	2,846,611
Gross Profit	-	-	629,618	992,835		1,559,069	2,357,708	3,565,452	5,391,867
Expenses :
Store Leases	-	-	90,000	144,000	60.00%	230,400	348,423	526,904	796,813
Sales & Services Perssonel	-	-	99,571	149,429	50.07%	224,252	339,126	512,845	775,551
Brand Promotion	-	-	-	-	0.00%	-		-	-
Special Programme	-	-	-	-	0.00%	-	-	-	-
Ad creation	-	-	24,000	12,000	-50.00%	6,000	3,000	1,500	750
Point of pur daily exp	-	-	800	1,800	125.00%	4,050	6,125	9,262	14,006
advertising exp	-	-	17,454	34,747	99.08%	69,173	104,608	158,194	239,229
Internet marketing exp	-	-	2,000	2,000	0.00%	2,000	3,025	4,574	6,917
engg cost	-	150,000	-	90,000	-40.00%	-	36,000	-	14,400
market research	88,000	-	20,000	60,000	200.00%	180,000	272,206	411,644	622,510
Total operating expenses	88,000	150,000	253,825	493,976		715,876	1,112,512	1,624,922	2,470,176
Operating Profit	(88,000)	(150,000)	375,793	498,859		843,194	1,245,196	1,940,530	2,921,691
Misc Income & Expense :
Other Income	-	-	-	-
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