Question

list and explain 2-3 characteristics of this “new consumer culture” that was unique to the Roaring Twenties.

Answer 1

Business in the global market across the world are trending day by day in order to capture the tastes and preferences of the consumers. All types of products are attracted by the customers in such a way that they itself choose their own choices with upgraded quality for every period they wish to purchase. In that particular period, firms introduces the brands with unique features. This was considered as the first step of new consumer culture adorning the phase of different branding technologies adopting by all the business firms to capture the huge market. The Roaring Twenties are the resultant factor after economic revival of critical situation of great depression, post world war period and post industrial revolution. Large products found its market through prospective consumers.

The common characteristics feature of new consumer culture. They are individualistic, fatalist and egalitarian.

Individualistic:- After the advent of industrial revolution, great depression and other economic crisis, all the firms in the market are able to read the taste and preferences of customers in their individual point of view. The market research study of inner thought of all the customers without knowing each others likes and dislikes.

Fatalist:- Pre-focused techniques of human psychological parameters of likes and dislikes which are applied on branding and coming out with only outcome by arriving of same interest.

Egalitarian. It is based on sociological and communist ethics of treating all the consumers with the same prudent judgement of satisfying their new choice for different brands. No compromise can be challenged of discrimination of choices of branding new consumer culture.