In: Economics
having in depth knowledge on a product
The Economic Transformation all over the world was motivated by two compellaing factor - The Determination to boost economic and to acclerate the developement of export oriented industries.
Here we consider a good with regular market. we will discuss it's dd and ss, its market eqmb and its market.
The Basics of Demand and Supply: Although a complete discussion
of demand and supply curves has to consider a number of
complexities and qualifications, the essential notions behind these
curves are straightforward. The demand curve is based on the
observation that the lower the price of a product, the more of it
people will demand. There may be occasional exceptions to this
behavior (and indeed economists have developed the theoretical
possibility of such an exception), but they are so few and
transient that economists refer to the negative relationship
between price and quantity demanded as the "law of demand." Because
of the law of demand, demand curves (such as D in the figure) are
always shown as downward sloping, with the price on the vertical
axis and the quantity demanded (over some period) on the horizontal
axis.
The basic notion behind the supply curve is that the higher the
price of a product, the more of it producers will supply. In other
words, as with the curve S in the figure, supply curves are upward
sloping. A justification for this upward-sloping relationship
between price and quantity supplied is that the cost of producing
additional units of the product increases as more is produced. So
it takes a higher price to motivate additional output. But this is
not necessarily the case when there is time for new firms to enter
an industry, or for existing firms to expand their plant size. Such
long-run adjustments to a higher price can permit more of the
product to be made available at the original cost (or even a lower
cost), in which case the supply is horizontal (or negatively
sloped). But over periods of time that can extend to several months
or more, it is reasonable to assume that supply curves slope
upward....
The price and quantity that equates the quantity demanded and quantity supplied; equates the demand price and supply price; and achieves market equilibrium. In other words, the market is "cleared" of shortages and surpluses.
Every product is produced by a firm and each firm has some rules.
Production and Costs: The Theory of the Firm
The Circular Flow Model
Recall that in our initial discussion of the economy we identified
two broad groups of economic actors (or units); they were
households and firms. In our study of demand we looked at
households as consumer units effecting demand for goods
and services in the product market. On the supply side of the
product market are the economic (or business) firms. They are the
producers (and sellers) of goods and services. In this section we
are going to look the behavior of an economic firm.
Production and Production Costs
Questions to be asked:
How do firms decide what to produce and how much to
produce?
What factors constitute a firm�s costs?
How do firms determine what price(s) to charge
What determines a firm�s profit?
What determines the shape and the position of a (firm�s) supply
curve?
Business Firm
A business firm is an economic unit engaged in the production of
one of more economic goods or services.
Applying the technology available to it, a business firm combines
economic resources (factors of production) to produce one or more
goods for the purpose of making profits.
A business firm buys economic resources (inputs) and sells the
goods it produces (outputs).
Production and Costs
To produce a good or a service a firm needs economic resources or
factors of production. In economics, the factors of
production used by a firm in the production of a good or a service
are generally referred to as inputs. What
a firm produces is called output. A firm
has to pay for the inputs it needs. Therefore, inputs, on the one
hand, generate costs and, on the other
hand, generate output.
We first study the relationship between inputs and the output; that
is "production function". Then we look at the relationship between
the output and costs; that is cost
function.
Note: Studying the relationship between costs and inputs without regard to the output produced from the inputs is not useful. That is why we study the relationship between costs and output.
Inputs: Factors of Production
Factors of production:
The primary factors of production are land and labor.
Capital is another important factor of production.
In economics we distinguish between physical capital and financial
capital.
Physical capital: tools, machinery, equipment, buildings
Note: Non-physical assets such as copy rights and patent rights are
functionally similar to physical capital.
Financial capital: Financial assets representing physical capital
(stocks) or used to acquire physical capital are financial
capital.
In addition to land, labor and capital businesses often use
intermediate goods (raw materials and supplies) in the production
process.
Entrepreneurial Services: In market economies the function of
entrepreneurs is also very important. The function of an
entrepreneur is to acquire and combine all the needed factors of
production to produce a good. An entrepreneur takes chances (risks)
in the hope of making profits.
Cost of production is simply the sum of the costs of all inputs used in production.
Production Costs = Costs of Inputs
Production in the Short Run versus Production in the Long Run
In the theory of the firm the distinction between short run and
long run is not necessarily based on the length of time.
It is rather based on the degree of the variability of
inputs.
In the short run at least one of the factors of production remains
unchanged (fixed).
In the long run all factors of production are variable.
In a two-input production process, in the short run, only one input
is variable.
In a two-input production model, in the short run, the changes
in the output (physical product) are the result of changes in the
variable input.
Production in the Long Run
In the long run all inputs used in the production process by the
firm are variable.
In a two-input production model, in the long run, both inputs (say,
capital and labor) are variable.
In the long run the level of the output of a firm can change as a
result of changes in any or all inputs.
A Short-Run Production (Function) Analysis
Our model:
A firm using two inputs:
Capital (K); Fixed Input
Labor (L); Variable input
We examine the relationship between the variable
input (labor) and the output.
We examine how changes in labor (the variable input)
affect the out put.
Output Measures
Total (Physical) Product (output), TPP: The total
amount of output produced by the firm over a certain period
Average (Physical) Product (of the variable input),
APP: Total (Physical) Product divided by the
number units of the variable input
Marginal (Physical) Product (of the variable input),
MPP: The change in total product resulting from
employing one additional unit of the variable input
Production in Short Run
Average (Physical) Product and Marginal Physical
Product
Change in TPP
Marginal Physical Product = MPP =
---------------------
Change in V. Input
Total Physical Product
Average Physical Product = APP =
-------------------------
Total V. Input
The �Law� of Diminishing Return
Increases in the amount of any one input, holding the amounts all
other inputs constant, would eventually result in decreasing
marginal product of the variable input.
Explanation: Unless all inputs are perfectly and infinitely
substitutable, as we increase the amount of one input, while
keeping other inputs constant, at some point the productive
effectiveness of that input starts to decline.
Output and the Firm�s Revenue
Total Revenue (TR) = Price x Total P. Product
Marginal Revenue Product: The change (increase) in revenue resulting from the output produced by one additional unit (MPP) of the variable input
MRP = MPP x Price
Optimal Input Level:
Input Price = MRP
Plotting the Cost Measures
K=
10
K=
20
K= 30
Return to Scale
Optimal Input Combinations
Recall that in our short-run analysis to decide how many units of
labor to employ we equalized the revenue resulted from hiring one
additional unit of labor (MRP) and the price of labor (wage).
This rule can be generalized and applied to all
inputs.
MPPL * PRICE
= MRPL = Wage
MPPK * PRICE
= MRPK = Price of
Capital
Marginal Product and the Input Price
Each time a firm wants to increase its output it would have to buy
(hire) additional inputs.
Additional input generates costs, on the one hand, and generates
output, on the other hand.
If the inputs are added one unit at a time,
Change
in cost = the price of input
Change in output = MPP
The cost of each additional unit of out put will be:
Change in
cost
or
Input Price
Change in
output
MPP
MPP, Input Price and Marginal Cost
Recall our definition for marginal cost:
Change in Cost
MC =
-------------------
Change in Output
When we increase our input one input/one unit at a time:
Change in cost = Input price
Change in Output = MPP
Choosing the Optimal Mix of Inputs
One approach to choosing the optimal (least costly) mix of inputs
is to compare the (marginal) cost of producing one extra unit of
out put across different inputs.
The firm would likely use the input that increases its output at
the lowest cost by comparing
Input Price
-------------- across
all available inputs.
MPP
Choosing The Optimal Mix of Inputs: An Alternative
Approach
Comparing the (physical) output of the (marginal) dollars spent
across all inputs:
MPP of any input
-----------------------------
Price of that input
Example:
MPPL
MPPK
MPPm
--------
--------
---------
Wage
PK
Pm
Optimal Input Choice: The General Rule
For any given level of total output, a profit maximizing firm would
want to minimize its cost. Alternatively put, for any given level
of total cost, it would want to choose the mix of inputs that would
maximize its output.
The firm can achieve this objective by making sure that it is
getting the highest amount of output out of each dollar spent on
inputs.
The rule: Equalize MPP per dollar across all
inputs
MPPa/Pa = MPPb/Pb = MPPc/Pc = MPPd/Pd
Optimal Mix and Changes in Input Prices
Starting from an optimal position,
MPL MPK
------ = -------
Wage PK
A change in the price of one input would disturb the equilibrium
and would require adjustments in the input mix.
Suppose we consider an electronics good.
The electronics sector produces electronic equipment for industries and consumer electronics products, such as computers, televisions and circuit boards. Electronics sector industries include telecommunications, equipment, electronic components, industrial electronics and consumer electronics. Electronics companies produce electrical equipment, manufacture electrical components and retail these products to make them available for consumers.
The most profitable sector within electronics, the semiconductor industry, has a value of around $248 billion globally. The products produced by this sector are used in a variety of consumer and industrial electronics products. These industries are growing rapidly as a result of increasing demand from emerging market economies. As a result, many countries are increasingly producing more electronics. In 2007, Asia produced 56% of electronic products, with 37% produced in the United States and 22% in Europe. Investment in foreign production of electronics has increased dramatically and resulted in many new factories and factory expansions. Electronics retail is maturing as an industry, becoming increasingly competitive and experiencing unique challenges.
Electronics sector growth is greatly accelerated by increasing consumer spending around the world. As developing economies grow, consumer demand for electronics also increases. Countries that produce electronics now have strong consumer bases that can afford new electronic products. Increased competition is driving the costs associated with electronics production down and expanding the availability of affordable electronics products.
China, long a significant electronics producer, is now a major market for consumer and industrial electronics. Asia's proportion of the market for electronics is expected to represent half the global market within the next several decades. This increase likely means better profitability for the industry at large within the coming years. The supportive role of the electronics sector in providing equipment and components for other industries also supports a significant increase as consumers demand more automobiles, energy-efficient homes and medical technologies.
Electronics retailing is becoming increasingly fragmented and competitive. Many electronics brands are now offering their products at their own stores as a means of becoming more profitable. These stores compete with flagship retailers, such as Best Buy, for customer traffic. Online stores also compete for customer spending and offer products not available in traditional stores. As the variety of electronics products increases, stores struggle to offer enough of the more popular products to consumers and concede some of the market to online retailers.
Volatility in company valuations and in stock values is increasingly becoming normal for electronics retailers as the industry matures and experiences changing pressures. Changes resulting from store closures, mergers and acquisitions, and declining prices are pressuring the electronics sector to become more efficient and more profitable. While purchasing volume increases, many larger companies decline as the sector becomes fragmented with a greater number of companies offering electronic products.