Question

A salesperson's knowledge needs to extend into many areas such as knowledge about the company; product; upcoming advertising and promotional campaigns; company price, discount, and credit policies; the competition; the industry; and the economy. These are all vital for sales success. For each of these categories, explain how a salesperson's knowledge can lay the groundwork for successful selling

Answer 1

The skills and knowledge of the sales person about the product is very important for the product to get sold in the market and to gain profit from the product sold.Product knowledge or company knowledge is very important for the sales person.Only if the sales person have a good knowledge about the company and the product he wishes to sell will help the sales person to present the benefits of the product and company accurately to the customers and attract the customers to the product.This is very important. Sales person must be able to answer the customers questions regarding the products.Sales person should have a paramount knowledge about the upcoming advertisement and promotional campaigns.Companies usually adopts sales promotion to increase the demand of their products.Sales person should have correct knowledge about the offers that company provides for the product to increase the demand for the product.Sales person should be able to communicate properly with the customers about the offers provided by the company and personal selling is considered as one of the most flexible way to promote the sales.The sales person should be able to boost the sales by creating more consumer demand .It is important for the sales person to know about the company price ,discounts etc offered by the companies for the product.Some amount of discount for the product will always attract the consumers .The sales person does not have right to offer their own discounts to the products The sales person should know the discounts offered by company to the product in order to attract more consumers.Sales person should know about the other competitors for the same product and should attract the customers to buy their product by providing more information about the additional benefits their products provide to the customers compared to the competitors product.