You work as the marketing director for a startup technology company in Atlant GA. Your company's...

You work as the marketing director for a startup technology company in Atlant GA. Your company's new product is an APP that allows senior citizens to report health issues very quickly to their health provider or even contact emergency instead of having to make an actual call. To run the app and service, your price will be $11.99 per month. The Manager of your company wants you to develop an integrated marketing plan to promote your product.

You have to use some combination of the following:

1. Direct Marketing to seniors using the mail.

2. Digital Marketing using email and or social media

3. Advertising such as billboards, radio, and television.

4. Public Relations such as vising senior citizen centers.

5. Sales Promotions where you demonstrate your product at local stores including Best Buy, Target, Wal-Mart.

Which combination of the above do you feel would be the most successful and why. Explain?

Expert Solution

Rahul Sunny answered 2 years ago

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