Question

In: Accounting

Write a one-page essay on customer expectations. What are customers’ expectations when they walk into these...

Write a one-page essay on customer expectations. What are customers’ expectations when they walk into these places of business?

Choose any two:

Furniture store
Restaurant
Medical clinic
Pharmacy
Convenience store (e.g. 7-Eleven)

Reference your own experience and material from the text. Remember that spelling and grammar are important.

Solutions

Expert Solution

2-What are customers expectation when they walk to restaurent............   Customer Expectations

When customers walk into a restaurant, they come with certain expectations. Think about your expectations as a customer in a restaurant. You are likely to expect:

  • A warm welcome
  • Focused attention by the staff
  • Quick service at all fronts: from being seated to receiving the cheque & everything in between
  • A pleasant and comfortable atmosphere without unwanted disturbances
  • High quality food that sits at par with the standards of the restaurant
  • Kind & cordial treatment by the restaurant staff throughout your dining experience
  • Easy payment methods

Your customers are likely to come to your restaurant with similar expectations of exceptional service. Paying attention to these factors is an integral part of a restaurant's success as customer service and satisfaction levels significantly determine whether they are likely to return to your restaurant or not.

5-What are the customers expectation when they walk in convenience store.........

Expectations of Today’s Convenience Store Customers

Simple electronic interactions are what today’s convenience store customers crave. They want to shop at your store the same way they bank, travel, and buy music — with clicks, taps, and swipes. While you’re not necessarily competing directly with online stores, you are competing with the expectations online stores have created in the minds of your customers.

Expectations about how to pay. Mobile wallet usage is on the rise. A survey by Business Insider estimates that mobile payments will total 128 billion by 2021. Mobile payments are giving convenience store customers even more options, with pay-at-the-pump smartphone apps and the ability to add purchases such as quick picks at the point of sale.

Expectations about value. The proliferation of online shopping has created customers who are addicted to value. In the real world, this has translated to customers who won’t even go to a store without some sort of deal or discount attached to their visit. To compete with that mindset, many large convenience store operations have created their own apps that engage their customers, provide feedback opportunities, and offer customized in-store discounts.

Expectations about loyalty. Gone are the days when a punchcard for a free coffee will create customers for life. Loyalty programs are now driven by technology, offering personalized loyalty benefits based on past purchases, visit frequency, location, and more. For convenience stores to keep up, they are increasingly using social media and custom apps to engage customers on multiple levels.


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