Question

Place (Facebook Inc.)
a) Indicate the channels of distribution or access.
b) Discuss if Facebook Inc. distribution strategy is intensive, selective, or exclusive.   
c) Discuss place as it relates to Social Media companies.

Answer 1

A)

A well placed Facebook Ad can attract exact target or niche audience and, therefore, draw the right people to site, ultimately helping to generate more sales. Facebook records very detailed data about its users’ interests, demographics (age, gender), location, and behaviors, which allows harness the information to the benefit of dropshipping ecommerce business.

For these reasons and more, Facebook Ads can yield a solid return on investment (ROI). It is also possible to test your ads in short daily increments to see whether it’s worth investing your time and money in them. This gives you a good amount of control over how your budget is getting used.

How It Works:

Facebook Ads operate on a bidding system where advertisers compete for space to display on a given page targeting a specific audience. In other words, there are two variables to factor in: audience and placement. You can bid based on different dimensions including cost per 1000 impressions and cost per click.

As for placement, start by choosing between Mobile and Desktop ads. Mobile ads have a higher click through rate (CTR) than their counterparts. Keep in mind, however, that they are only useful for customers purposes if customer have a mobile-friendly site. If store operates on a Shopify theme, rest assured that it is already mobile-friendly.

Desktop ads come in two varieties: News Feed and Sidebar. According to data collected byAdEspresso, News Feed ads tend to get more engagement but require you to have a Facebook page. Meanwhile, Sidebar ads typically come with more limitations. It’s best to focus on one of these at a time because of Facebook’s auto-optimization settings,

b) . An intensive distribution strategy involves selling a product in as many outlets as possible. Selective distribution involves selling a product at select outlets in specific locations. Exclusive distribution involves selling a product through one or very few outlets.

Facebook marketing refers to creating—and actively using—a Facebook page as a communications channel to maintain contact with and attract customers. Facebook actively provides for this, allowing users to create individual profiles or business pages for companies, organizations, or any group attempting to develop a fan base for a product, service, or brand.

facebook inc 's marketing starategy is intensive because it sell their service to many outlet and doesn;t focuss on particular group. marketing of facebook includes ,

1. Use direct response advertising, encouraging users to take a specific action.
2. Post regularly, in order to increase brand loyalty.
3. Conduct audience analysis and set up customized targeting.

c) Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

Before you begin creating social media marketing campaigns, consider your business’s goals.

for selecting best marketing strategy they focus on the following

• What are you hoping to achieve through social media marketing?
• Who is your target audience?
• Where would your target audience hang out and how would they use social media?
• What message do you want to send to your audience with social media marketing?

Best Social Media Marketing Tips

• Social Media Content Planning — As discussed previously, building a social media marketing plan is essential. Consider keyword research and competitive research to help brainstorm content ideas that will interest your target audience. What are other businesses in your industry doing to drive engagement on social media?
• Great Social Content — Consistent with other areas of online marketing, content reigns supreme when it comes to social media marketing. Make sure you post regularly and offer truly valuable information that your ideal customers will find helpful and interesting. The content that you share on your social networks can include social media images, videos, infographics, how-to guides and more.
• A Consistent Brand Image — Using social media for marketing enables your business to project your brand image across a variety of different social media platforms. While each platform has its own unique environment and voice, your business’s core identity, whether it's friendly, fun, or trustworthy, should stay consistent.
• Social Media for Content Promotion — Social media marketing is a perfect channel for sharing your best site and blog content with readers. Once you build a loyal following on social media, you'll be able to post all your new content and make sure your readers can find new stuff right away. Plus, great blog content will help you build more followers. It's a surprising way that content marketing and social media marketing benefit each other.
• Sharing Curated Links — While using social media for marketing is a great way to leverage your own unique, original content to gain followers, fans, and devotees, it’s also an opportunity to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Curating and linking to outside sources improves trust and reliability, and you may even get some links in return.
• Tracking Competitors — It’s always important to keep an eye on competitors—they can provide valuable data for keyword research and other social media marketing insight. If your competitors are using a certain social media marketing channel or technique that seems to be working for them, considering doing the same thing, but do it better!