Question

QUESTION 11

1. The three distinct but interlocking steps of the consumer decision-making process are ________.

   		input, process, and output
   		analysis, process, and output
   		analysis, decision making, and output
   		environment, search, and evaluation
   		input, analysis, and output

2.00000 points   

QUESTION 12

1. Microsoft wants to measure public attitudes toward the default media-playing software included in its Windows operating system. Which of the following types of multiattribute attitude models would be most appropriate for Microsoft to use?

   		attitude-toward-the-ad model
   		theory of reasoned action model
   		attitude-toward-object model
   		attitude-toward-behavior model
   		trying-to-consume model

2.00000 points   

QUESTION 13

1. Campbell's Soup Company continues to add new food products to its product line under the Campbell's brand name. This is known as ________.

   		capital branding
   		corporate marketing
   		family branding
   		positioning
   		licensing

2.00000 points   

QUESTION 14

1. Uncovering ________ is the primary objective of marketers as they seek to teach consumers how they can fill their needs by buying certain products and brands.

   		reinforcement mechanisms
   		overt responses
   		consumer motives
   		consumer cues
   		covert responses

2.00000 points   

QUESTION 15

1. ________ is turning individual consumer transactions into long-term customer relationships by making it in the best interests of customers to stay with the company rather than switch to another firm.

   		Customer satisfaction
   		Product promotion
   		Customer retention
   		Market segmentation
   		Market targeting

2.00000 points   

QUESTION 16

1. According to Maslow's hierarchy of needs, protection, order, and stability are examples of ________.

   		physiological needs
   		social needs
   		egoistic needs
   		safety and security needs
   		self-actualization needs

2.00000 points   

QUESTION 17

1. The key assumption underlying the marketing concept is that ________.

   		a company must determine the needs and wants of specific target markets and satisfy consumers' needs better than the competition
   		consumers are unlikely to buy a product unless they are aggressively persuaded to do so
   		if manufacturers make a product, consumers will buy it
   		the primary focus of a business should be producing as much as it can, in the cheapest way possible
   		consumers are most interested in obtaining generic products at low prices

2.00000 points   

QUESTION 18

1. The process by which one person informally influences the actions or attitudes of others is known as ________.

   		blogging
   		referencing
   		targeting
   		positioning
   		opinion leadership

2.00000 points   

QUESTION 19

1. Products, packages, brand names, advertisements, and commercials are examples of ________.

   		sensations
   		receptors
   		intensities
   		realities
   		stimuli

2.00000 points   

QUESTION 20

1. The rationale for using ________ is that "birds of a feather flock together," or families of similar socioeconomics reside in the same neighborhoods or communities.

   		social class
   		social strata
   		ISC
   		sociodemographics
   		geodemographics

Answer 1

11. A. input, process, and output. The three distinct but interlocking steps of the consumer decision-making process are input, process, and output.

12. C. attitude-toward-object model. Microsoft wants to measure public attitudes toward the default media-playing software included in its Windows operating system attitude-toward-object model is a type of multiattribute attitude models would be most appropriate for Microsoft to use.

13. C. family branding. Campbell's Soup Company continues to add new food products to its product line under the Campbell's brand name. This is known as family branding. Family branding or also known as umbrella branding is a marketing strategy that uses a single brand name in marketing the products. The family branding develops familiarity in the market due to its name and logo.

14. C. consumer motives. Uncovering consumer motives is the primary objective of marketers as they seek to teach consumers how they can fill their needs by buying certain products and brands.

15. C. Customer retention. Customer retention is turning individual consumer transactions into long-term customer relationships by making it in the best interests of customers to stay with the company rather than switch to another firm.

16. D. safety and security needs. According to Maslow's hierarchy of needs, protection, order, and stability are examples of safety and security needs.

17. A. a company must determine the needs and wants of specific target markets and deliver the desired satisfactions better than the competition in order to be successful. The key assumption underlying the marketing concept is that a company must determine the needs and wants of specific target markets and deliver the desired satisfactions better than the competition in order to be successful.

18. E. opinion leadership. The process by which one person informally influences the actions or attitudes of others is known as opinion leadership.

19. E. stimuli. Products, packages, brand names, advertisements, and commercials are examples of stimuli.

20. E. geodemographics. The rationale for using geodemographics is that "birds of a feather flock together," or families of similar socioeconomics reside in the same neighborhoods or communities.