The success of brands such as Coca-Cola, Starbucks, Toyota, and others would seem to indicate that products are moving towards one global market.

The success of brands such as Coca-Cola, Starbucks, Toyota, and others would seem to indicate that products are moving towards one global market. Are universal products becoming the norm and culture less important as technology moves us all closer together, or does culture still matter in international marketing?

Expert Solution

it can actually mentioned that culture is still relevant in the marketing purposes because there are certain goods which comes under Global products which is accepted everywhere but still certain category doesn't fall under that scenario who was the first because setting organisations like McDonald's have to adopt their local strategies which is called polycentrism in capturing various markets all-in-all but to an extent universal products are becoming now but it doesn't mean culture is not relevant where it has still to be studied in international marketing all in all

Rahul Sunny answered 2 years ago

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