Question

Since 1981, the Michael Kors brand has been synonymous with high fashion and exceptional quality. Women everywhere love Michael Kors apparel, accessories, cosmetics, and fragrances. Which factors do you think have the greatest impact on the distribution channel strategy Kors has chosen?

	a.	Organizational factors, namely the volume of sales and brand recognition enjoyed by Michael Kors, mean that Michael Kors can employ a dual distribution approach, selling directly and through intermediaries.
	b.	Product factors, especially the diverse range of Michael Kors products, require them to employ a long distribution channel involving multiple intermediaries.
	c.	Competitive factors, such as their ability to match any other fashion, accessory, and cosmetics brand, allow Michael Kors to demand exclusivity agreements with its wholesaler.
	d.	Market factors, especially the high demand for Michael Kors products, enable them to bypass intermediaries and sell directly to consumers.

Answer 1

As we know that, Michael Kors brand was founded in 1981. It is an American Brand designed by Michael Kors. The product's it sells are watches, clothes, shoes , handbags and other valuable accessories. It adopts the distribution channel represents a chain of businesses or intermediaries through which the final buyer purchases a good or service. Distribution channels include wholesalers, retailers, distributors, and the Internet. In a direct distribution channel, the manufacturer sells directly to the consumer.

The correct option is (a).

Organizational factors, namely the volume of sales and brand recognition enjoyed by Michael Kors, mean that Michael Kors can employ a dual distribution approach, selling directly and through intermediaries.

The headquarters is located at New York. The Michael Kors brand target the poor customers who have the money and want to buy.

Hope you got the answer.

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