Question

Create a brand identity for Virgin Atlantic Airlines. Are there potential dimensions,

such as high quality and superior service, that are inconsistent with the brand’s

personality? If so, how is that handled? How has the identity been brought to life?

What are the proof points? Why don’t more brands emulate Virgin’s brand-building

programs?

Answer 1

1)Are there potential dimensions, such as high quality and superior service, that are inconsistent with its personality? If so, how is that handled?

about brand identity of airlines

they provide value for money paid by customer and their services provided to the customer are excellent. also they survives in the market with great competitive advantage.they have such a name in a market that they can showcase their strength without any stunt.

since they have survives in the competitive market they do lots of innovative practices for the same which makes them to provide high quality and superior services

2) How has the identity been brought to life?

with the help of innovative practices the chairmen Richard Branson

3) What are the proof points?

since virgin Atlantic airlines has different characteristics like innovation , breaking rules, fun loving. these all the factors are included in their business intelligence. they always provide customers best quality so that customers will find amazing and wow kind of experience while using the services. they provide services like sleeper seat which is innovation in the airlines and they always keep customer as priority. their upper class price is at business class standards for their competitors.

4) Why don't more brands emulate Virgin's brand-building programs?

as said in the above question the chairman always try to do new stunts for the business which other airlines did not do. also they provide services value for money, fun loving travel and quality service to the customers so these are the reasons that more brand don't emulate virgins brand building program