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In: Economics

Write one or two paragraphs about the differences between active data gathering, and passive data gathering...

Write one or two paragraphs about the differences between active data gathering, and passive data gathering which relates to communicating Downstream between suppliers and customers which lead to develop quality in organization

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Expert Solution

Active data: Data you need to request from a user. The user needs to actively provide this data. Also called “explicit data.”

Passive data: Data that's collected without asking the user for it, via some other means. Also called “implicit data.”

Active data is data that we are actively collecting, usually by asking for it within our conversations or by extracting it from a user's response (I'll get to that in a second because I know it can be confusing).

If you ask for someone's email address and they give it to you, this is active data collection. Other examples of active data are:

  • A user's name
  • A user's address
  • A user's preference (for example, they'd rather get emails than SMS messages)
  • Basically anything you would directly ask them for (information-wise)

If you're asking for it, it's active data.

If you're collecting information without asking for it, then it's passive data.

Passive data is data we don't ask for but instead use other methods to collect. The timestamp (time and date) of a conversation's start is an example of passive data. Other examples of passive data are:

  • The user's browser
  • The user's default language
  • The Facebook unique user ID that Facebook sends during a Facebook Messenger conversation
  • The user's device type (mobile or desktop)

It's important to understand that both active and passive data has value, depending on how you will eventually use it. The difference is whether or not you have to ask for it.

Active data will usually live in your CRM(customer relationship management). Passive data will usually live in your logs or analytics tools.

When the value of a data point is dynamic.

Sometimes things can change based on actions taken (or not taken). Let's say you're a supplier to other businesses and the person you're having a conversation with has multiple orders. The actual order you're currently discussing is one of a collection, and so you may need to ask for the specific order number to pull it up and be able to discuss it.

So these are the significant benefits of actual and passive data.


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