Question

Chinese furniture industry do the national or international market analysis of trading of the Chinese furniture industry.
Write a report (not less than 3000 words) about importing and exporting of the industry.

Answer 1

INTRODUCTION : The Chinese furniture industry developed rapidly in 1980 for more than 30 years. The quality of products has improved due to the use of advanced equipment and the high technical level of workers and sales are still increasing. In 2004, Cao et al. described the market production, market development , wood imports of the chinease furniture industry. Using a structural equation model, Robb et al. , Highlight the relative importance of supply chain and operating practice and revealed that the practice's impact on business performance is mediated by operational capabilities in Chinese furniture manufacturing. After more than 10 years, the Chinese furniture industry has evolved from traditional handicraft industry to production using mechanical automation. Wu pointed out that the Chinese furniture industry has become an important industry that fulfills the demands of many types of furniture, high economic benefits, more employment opportunities and domestic and foreign markets. The Chinese furniture industry plays an important role in the international furniture trade Is, and the entire furniture industry is moving towards industrialization. Along with the policy development, the Chinese government also gave a big boost to urban housing, due to which the policy furniture industry was also encouraged. Zhu's data showed that, Chinese people have a lot of money to improve and decorate their living space, especially the commercial housing policy will make housing sales faster and demand for furniture will also increase rapidly. Yuvan's (chinease rupees) continued appreciation has undermined the benefit of lower spending on furniture and decreased the method of furniture industry due to decreased exports. For this situation of china, china announced two major positive policies in 2015. First is, "internet plus", This policy encourages people to move forward in the field of IT and can also be used to enhance the renewal of e-commerce and online shopping , and the second one is "made in china 2025" , This policy is being used to enhance technology and product quality.

DOMESTIC MARKET IS GROWING RAPIDLY:

Chinese furniture market is greatly affected by the external development of the environment , furniture exhibition, development of “Pan Home” diversified marketing, the rise of e-commerce, and the rapid growth of mergers and acquisitions. From south to north China has four sales center Guangdong Shunde Lecong Town, Sichuan Chengdu Wuhou District, Jiangsu Suzhou Xiangcheng Likou, and Hebei Langfang Xianghe, and 12 large furniture stores.Furniture store area increased from 50 million square meters in 2006 to 80 million square meters in 2012, with a national per capita of 0.1 m/square. Domestic consumption gradually became the dominant market as the international market weakened and exports declined. According to the China light industrial economic operation and forecast and warning system of statistics, in 2012, the domestic market consumption reached 819.4 billion yuan, accounting for 72.2%; meanwhile, exports were 315.4 billion yuan, accounting for 27.8%, respectively. Furniture consumption levels in 2005 per capita 139.8 yuan/person increased to 315.6–378.7 yuan/person in 2012. However, compared with 1262.4–2524.8 yuan/person in Europe and America, Chinese consumption is still low.

TECHNOLOGY AND DEVELOPMENT INCREASE :

The technology and equipment of Chinese furniture industry has improved a lot and it has also reached the international average level. The main equipment and domestic appliances imported from abroad are also used domestically.

The main equipment is mainly imported from USA France and Japan in addition to Germany and Italy. Work environment and labor productivity have improved significantly. Between 2008 and 2012 the productivity of the furniture industry has increased by 5%.

Han et el. , An investigation of the global competitiveness of the Balas-based Chinese wood furniture industry concluded that China experienced some comparative advantage over the period from a comparative disadvantage and maintained its strong position in the restless home industry , however, It still lags behind the traditional strong competitors like Italy and Germany in terms of quality and unit price. Zhu, showed that 128 furniture standards have been postponed until 2013, including 66 national standards and 62 industry standards. In 2014, China released two new national standards and six industry standards for a total of 136 standards.

Therefore, in order to become bigger and stronger, the Chinese furniture industry has to meet the national requirements of industrial development. This includes accelerating the adjustment of industrial structure, promoting industrial upgrading, adopting science and technology and adaptation of industry, perfecting market potential. There is a need to assess, enhance the development model, accelerate upgrades, and promote sustainable development. It is necessary to improve the competitiveness of enterprises to achieve the goals of the Chinese furniture industry, globalization, consumer globalization, global services and research and development.