Question

In: Economics

using the economist's model of choice, explain the motivation to male decisions.

using the economist's model of choice, explain the motivation to male decisions.

Solutions

Expert Solution

Economist’s model of choice is built upon the assumption that individuals are driven by their needs and wants and they make choices that can best fulfil their requirements. These choices are based upon rational thinking. To achieve this objective, these individuals get motivation to make decisions. With respect to male decision, the objective is to fulfill the different level of need for himself as well as his family as male is the earner of bread and butter for the family. So, the first motivation is the need to fulfilment the demand of the people who are dependent upon him. For this sake, males take decisions, based upon:

1. Logical reasoning

2. Utilitarian thinking to benefit the majority

3. Brand loyalty to continue with a particular brand

4. Depending upon the data and facts to take a decision

Above elements of male decisions draw motivations from the following:

1. Need of himself and the people who are dependent upon him

2. Societal reputation and need

3. Need of self-actualization, recognition and building relationship

Above motivational factors make male decisions to act in a particular way, that is recognized by rational choice theory of the economist.


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