Question

What role does the mission statement play in the planning process?

a.)Links strategy and operations

b.) Sets purpose of business

c.) Guides day to day activities

d.) Sets company direction

2.Given what you know about Twitter’s plans, which one of Twitter’s goals listed is a strategic goal?

a.) Increase data licensing revenue by 50%

b.) Increase internal capacity to meet client requests for engineered predictive models and algorithms on massive scale data sets by 20% by the start of the second quarter

c.)Strengthen the core user base usage by time spent on timeline, content generation, and mobile engagement

d.) Update the profile experience on the iPhone with an increased focus on bios, tweets, and photos

3.For Twitter to achieve its mission and accomplish its strategic goals, it must also set tactical goals. Which one of the goals listed is an example of a tactical goal Twitter might set?

a.)Acquire new users globally with a focus on stimulating primary demand in Latin America

b.) Launch #Twitternovela engagement campaign in Latin American markets: users can see Tweets from telenovela celebrities and create and tweet their own #twitternovela story with Vines

c.) Increase number of user timeline views 15% year-over-year

d.)Secure agreements with 5 Latin American telenovela actors and actresses who will participate in #Twitternovela by February 1

Answer 1

What role does the mission statement play in the planning process?

d.) Sets company direction

Mission ststement characterizes the SCOPE of the company's exercises and distinguishes its strategic FOCUS. At the point when the mission statement is developed accurately it not just illuminate the association's scope and center, yet it sets the DIRECTION for everybody's efforts

Answer b.) Sets purpose of business, is also correct because

A mission statement is a conventional document laying out the organization's general purpose and what it would like to accomplish with its customers, products, and assets.

2.Given what you know about Twitter’s plans, which one of Twitter’s goals listed is a strategic goal?

c.)Strengthen the core user base usage by time spent on the timeline, content generation, and mobile engagement

Strategic planning lays out the long-term, broad goals that a business or individual wants to achieve.

3. For Twitter to achieve its mission and accomplish its strategic goals, it must also set tactical goals. Which one of the goals listed is an example of a tactical goal Twitter might set?

d.)Secure agreements with 5 Latin American telenovela actors and actresses who will participate in #Twitternovela by February 1

Tactical planning outlines the short-term steps and actions that should be taken to achieve the goals described in the strategic plan.