Compare two company's approaches to targeting marketing in the health sector and which one is better...

Compare two company's approaches to targeting marketing in the health sector and which one is better and why?

Expert Solution

Amerisource bergan(ABC) and United health group and Anthem(UNH)
Amerisource bergan corporation sources and distributes pharmaceutical products in the US and internationally..it was founded in 1985..the company segment provides commercialization support service,reimbursement support programs,outcomes reseach etc..Market products independent sales forces and marketing organization..
   ABC company annual basis is 1.52 dollars..It reported 1.54 dollarearning per share for thequarter,business revenue of 43.14 billion dollar for the quarter..The company's quartely revenue was 11.4% on a year-over-year basis..Their predictions range from 88.00dollar for 115.00dollar..on average they anticipate ABC stock price to reach 101.7143 dollar in the next year..It has some competitors company..one share of ABC stock can currently be purchased for approximately 88.15dollar..ABC has a market-capilitization of 18.98billion doollar and generates 153.14billion dollar in revenue each year..The company earns 364.48million dollar in net income each year or 5.88dollar on an earning per share basis..it has 20,000workers across the globe..There are currently 6hold reating and 9buy ratings for the stock,resulting in a consensus recommendation of 'buy'..it has 15brokerges have issued 1year prices targeting for ABC..company impact score of 45.83 out of 100..
   United health group incorporated operates as a diversified health care company in the US..It has 4segment united health care..it was founded in 1074..it has many services including pharmacological supplies..This represents a 3.60dollar annual basis..Quartely earning per share 3.14dollar,revenue of 56.09billion dollar..It had a net margin of 5.55% and a return on equity of 22.79%..Here there is recently 20buy ratings for the stock..on average united health group stock price to reach 270.35dollar in the next year..Their predictions range from 240.00dollar to 300.00dollar..20equities research analysis have issued 1year price objectives for UNH shares..UNH stock currently be purchased for approximatley 260.74dollar..It has 2,60,000 employs across the globe..
    comparing to ABC united health group and anthem is in leading target in marketing.it has more quertly earning and it have trended positive and negative media coverage and there is less rumors sentiment compared to ABS(0-20)..It has impact score 47.16 out 100..it generate less amount and get more profit..but ABC generate more amount anf get less profit..

Nightingale answered 2 years ago

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