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In: Operations Management

What role, if any, does the Internet play in market segmentation strategy? Provide at least one...

What role, if any, does the Internet play in market segmentation strategy? Provide at least one specific example and briefly discuss.

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Expert Solution

The Internet plays a huge role in segmentation. The cookies remain when we search for data-sharing products from third-party sites and we do not read the fine print when we install software on our mobile phones. Buy from a specific product provider, find the hobbies and entertainment we want. Etc. ...

Market research of what potential customers need and develop products and services to meet those needs. Marketing strategies apply this concept in action to specific companies and target markets. Companies that implement a marketing strategy find that different customers have different needs. To solve this problem, they put similar users into the market segment and focused on their general needs. Such marketing strategies are effective only if they use a relevant market share that allows companies to target segments with products and services tailored to their specific needs.

keosha answered 1 year ago
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