What role do work and leisure play in creating and executing marketing strategy? Why? What role...

What role do work and leisure play in creating and executing marketing strategy? Why?

What role does the World Wide Web play in marketing strategy? Why?

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The work and leisure have distinctive needs that are utilized by marketing managers. This is because, when an individual is at work, he will need certain products and services which may not be similar to the ones he takes when in leisure. The marketing professional those have the role of studying the variation in the tastes and preferences of individuals and then designing products that they will need during the respective time. For example, an working individual may not need refreshments and entertainment when at work but needs them when at his leisure.The marketing strategy will identify that the person needs to be supplied with refreshment and entertainment products during leisure.

The world wide web play the role of hosting the online marketing and advertising platforms via the internet. These include the modern e-commerce platforms such as the B2B, B2C as well as the B2G. The companies make use of the world wide web to ensure that these personalized and user-based e-commerce platforms are working. This supports the marketing strategy by enabling customers to view the products and make the purchases online without necessarily traveling to company premises.

keosha answered 2 years ago

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What role do work and leisure play in creating and executing marketing strategy? Why? What role...

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