Question

Find the TOP rated commercial from the 2019 Super Bowl and discuss

1. Why do you think the commercial was rated highly among consumers?  What are the characteristics of the ad that make it so likeable?
2. What kind of message appeal
3. What objectives did the company have in airing the commercial?

Answer 1

The top rated commercial in the 2019 SUPER BOWL was the ad commercial of the NATIONAL FOOTBALL LEAGUE (The 100 year game).

The commercial was highly rated among the consumers because it was related to the most popular game i.e football which rules the heart of the consumer and the ad agency has tried to touch the sentiments of the consumer.

The main characteristics were that the ad was funny enough to be able to attract the attention of the viewers on one go.

The ad had the power to illustrate that the sort has the strength to unite the nation and involve the commoners into it.

The add gave the message that the sport has the power to unite the nation as a whole and at the same time could be a sorce for the entertainment of the public where all the people get involve in the sport.

The objective was to encourage the consumers to watch the game of the NFL on the completion of its 100 years and attract the consumers by adding the funny content in the add.