3. most of the top global brands are from the United States. Why do you think...

3. most of the top global brands are from the United States. Why do you think this is?

5.What potential problems will a marketer encounter in having a ‘global’ advertising campaign?

Expert Solution

3.

Consumer understanding through marketing research is one of the strongest forte of US brands. These help them leveraging several types of consumer insights, which give an advantage.
United States brands spend a higher percent of a brand’s revenues on marketing. They seriously think of brand building as investment and they fund it adequately.
Distribution capability is a key factor for US business world. Efficient and effective distribution drives awareness and accessibility
US owns several brands which were the first to have aggressively gone global. These brands enjoy unparallel advantages in the global marketplace.
Having a large domestic market makes it easier for US companies to take their brand global successfully.

5.

Problem of building great marketing team for each region
Challenge of identifying a common and true need of consumers
Cultural nuance differences: Something humorous in one country can be disgusting in another.
Language differences
Different social values
Challenge of finding the reliable marketing partners
Budget constraints
Challenge in getting good quality consumer data
Unsuitability of one country's marketing channels for another
Challenge of

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