Question

3. most of the top global brands are from the United States. Why do you think this is?

5.What potential problems will a marketer encounter in having a ‘global’ advertising campaign?

Answer 1

3.

• Consumer understanding through marketing research is one of the strongest forte of US brands. These help them leveraging several types of consumer insights, which give an advantage.
• United States brands spend a higher percent of a brand’s revenues on marketing. They seriously think of brand building as investment and they fund it adequately.
• Distribution capability is a key factor for US business world. Efficient and effective distribution drives awareness and accessibility
• US owns several brands which were the first to have aggressively gone global. These brands enjoy unparallel advantages in the global marketplace.
• Having a large domestic market makes it easier for US companies to take their brand global successfully.

5.

• Problem of building great marketing team for each region
• Challenge of identifying a common and true need of consumers
• Cultural nuance differences: Something humorous in one country can be disgusting in another.
• Language differences
• Different social values
• Challenge of finding the reliable marketing partners
• Budget constraints
• Challenge in getting good quality consumer data
• Unsuitability of one country's marketing channels for another
• Challenge of