marketing 1) Choose one ad from the Super Bowl that caused controversy (please note you can...

marketing

1) Choose one ad from the Super Bowl that caused controversy (please note you can choose any Super Bowl not just 2020). Please briefly describe the campaign (include a link to the actual ad). Detail the entire communication model as it relates to the ad you have chosen. Please be sure to include all aspects from Sender to Receiver as well as noise and Feedback.

Deliverable: An image of the Communication Model specified for the ad you chose and a link to the ad you have chosen.

2)Choose an Ad Campaign that already exists. Please redesign that ad for 3 new mediums. So, if the ad campaign is exclusively online, you can redesign it as a Flash Mob, a Billboard and a Print Ad.

Deliverable: The link to one Ad Campaign that you have chosen plus the description of 3 redesigns (one page max).

Expert Solution

1.

Advertisement: Hyundai: The Elevator (Superbowl 2019) you can search for link

Campaign: While taking a ride down in an elevator, a couple keeps of facing some horrible life stories floor by floor, untill they declare to have a Hyundai which start them moving up. Addition of a "vegan dinner party" as identified as a horrible life story brought a storm of controversy for them.

2. Advertisement : Burger King: The moldy whopper (search online to get link)

A). Billboard: A billboard that can experiment with the sunlight or artifical light to create the same effect of molding of a whopper. A whopper with effects and a one liner message : "Start day with fresh and all natural, no preservatives"

B). A social media UGC challenge, where people preserve a whopper and share pic of the whopper on day 1,2,3,4,5 in form of a collage, it would help in creating a exponential and stragthening effect to the TV advertisement over social media.

C). Print Advertisement: A multippager advertisement on the same slot of the newspaper for 20 days, reader need to cut the whopper and paste on a sheet to create a collage to win a free whopper, it would create customer's involement level as well as will keep the advertisement interactive.

keosha answered 5 months ago

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