Question

In: Statistics and Probability

The marketing manager of a large supermarket chain faced the business problem of determining the effect...

The marketing manager of a large supermarket chain faced the business problem of determining the effect on the sales of pet food of shelf space and whether the product was placed at the front ​(equals​1) or back ​(equals ​0) of the aisle. Data are collected from a random sample of 12​ equal-sized stores and are given below. Complete parts​ (a) through​ (g). For parts​ (a) through​ (d), do not include an interaction term.

Store

Shelf_Space_(Feet)

Location

Weekly_Sales_($)

1

5

Back

160

2

5

front

230

3

5

back

140

4

10

back

200

5

10

front

290

6

10

back

210

7

15

Back

230

8

15

Back

280

9

15

Front

270

10

20

Back

250

11

20

Back

280

12

20

Front

300

a. State the multiple regression equation that predicts weekly sales based on shelf​ space,

Upper X 1​, and​ location, Upper X 2.

ModifyingAbove Upper Y with caret Subscript iequalsplus​( ​)Upper X Subscript 1 iplus​()Upper X Subscript 2 i

​(Round to two decimal places as needed. Do not include the​ $ symbol in your​ answers.)

b. Interpret the regression coefficients in​ (a).

Holding constant whether the product is at the front or back of​ aisle, for each increase of 1 foot of shelf​ space, the predicted sales is estimated to increase by ​$___

.

Holding constant the amount of shelf​ space, the presence of the product at the [front , back ]

of the aisle is estimated to increase the sales by ​$ over the sales of a similar item at the [front , back ] of the aisle. ​(Round to two decimal places as​ needed.)

c. At the 0.05 level of​ significance, determine whether each independent variable makes a contribution to the regression model.

Test the first independent​ variable, Shelf Space.

Determine the null and alternative hypotheses.

Upper H 0​: beta 1 [not equals , greater than or equals ,less than or equals ,equals ] 0

Upper H 1​: beta 1 [greater than , equals ,not equals ,less than ] 0

The test statistic for the first independent​ variable, Shelf Space​, is t Subscript STAT

equals. ​(Round to three decimal places as​ needed.)

The​ p-value for the first independent​ variable, Shelf Space, is .

​(Round to four decimal places as​ needed.)

Since the​ p-value is [less , greater ] than the value of alpha​, [ do not reject ,reject ] the null hypothesis. The first independent​ variable, Shelf Space ​, [ does not appear , appears ] to make a contribution to the regression model.

Test the second independent​ variable, Location.

Determine the null and alternative hypotheses.

Upper H 0​: beta 2 [greater than or equals , not equals ,equals , less than or equals ] 0

Upper H 1​: beta 2 [less than , greater than , equals , not equals ] 0

The test statistic for the second independent​ variable, Location​, is t Subscript STAT

equals. ​(Round to three decimal places as​ needed.)

The​ p-value for the second independent​ variable, Location, is .​(Round to four decimal places as​ needed.)

Since the​ p-value is [greater , less ] than the value of alpha ​, [do not reject , reject ] the null hypothesis. The second independent​ variable, Location​, [ does not appear , appears ] to make a contribution to the regression model.

d. Construct and interpret a​ 95% confidence interval estimate of the population slope of the relationship between weekly sales and the amount of shelf space.

Taking into account the effect of [Shelf Space, Location, Weekly Sales, ] the estimated effect of a 1 foot increase in the amount of shelf space is to change the [Weekly Sales ,Location ,Shelf Space ] by ​$ to ​$ . ​(Round to two decimal places as needed. Use ascending​ order.)

e. Construct and interpret a​ 95% confidence interval estimate of the population slope of the relationship between weekly sales and the location of the product.

Taking into account the effect of [Shelf Space, Weekly Sales, Location, ] the estimated effect of being at the front of the aisle instead of the back of the aisle is to change the [ Location , Weekly Sales ,Shelf Space ] by ​$ to ​$. ​(Round to two decimal places as needed. Use ascending​ order.)

Solutions

Expert Solution

a. State the multiple regression equation that predicts weekly sales based on shelf​ space,

Upper X 1​, and​ location, Upper X 2.

ModifyingAbove Upper Y with caret Subscript iequalsplus​( ​)Upper X Subscript 1 iplus​()Upper X Subscript 2 i

the regression line is

weekly=137.083 + 6.533 *shelf+ 53.750 * location (front)

b. Interpret the regression coefficients in​ (a).

Holding constant whether the product is at the front or back of​ aisle, for each increase of 1 foot of shelf​ space, the predicted sales is estimated to increase by 6.533

.

Holding constant the amount of shelf​ space, the presence of the product at the [front , back ]

of the aisle is estimated to increase the sales by ​$ over the sales of a similar item at the [front , back ] of the aisle. ​(Round to two decimal places as​ needed.)

so keeping shelf as constant if we get location=front then weekly will increase by 53.75

if location = back then weekly will increase by 0

c. At the 0.05 level of​ significance, determine whether each independent variable makes a contribution to the regression model.

so can note that the p-value corresponding shelf and location is 0.000652 and 0.006387 are both less than 0.05

so we can say both coefficients are significantly effective

Test the first independent​ variable, Shelf Space.

Determine the null and alternative hypotheses.

Upper H 0​: beta 1 = 0

Upper H 1​: beta 1 not equals 0

The test statistic for the first independent​ variable, Shelf Space​, is t Subscript STAT

equals. ​(Round to three decimal places as​ needed.) 5.092

The​ p-value for the first independent​ variable, Shelf Space, is .0.0007

​(Round to four decimal places as​ needed.)

Since the​ p-value is [less ,] than the value of alpha​, [reject ] the null hypothesis. The first independent​ variable, Shelf Space ​, [ , appears ] to make a contribution to the regression model.

Test the second independent​ variable, Location.

Determine the null and alternative hypotheses.

Upper H 0​: beta 2 [equals ] 0

Upper H 1​: beta 2 [not equals ] 0

The test statistic for the second independent​ variable, Location​, is t Subscript STAT

equals. ​(Round to three decimal places as​ needed.) 3.533

The​ p-value for the second independent​ variable, Location, is .​(Round to four decimal places as​ needed.) 0.0064

Since the​ p-value is [ less ] than the value of alpha ​, [reject ] the null hypothesis. The second independent​ variable, Location​, [ appears ] to make a contribution to the regression model.

d. Construct and interpret a​ 95% confidence interval estimate of the population slope of the relationship between weekly sales and the amount of shelf space. [3.63,9.44]

Taking into account the effect of [Shelf Space, Location, Weekly Sales, ] the estimated effect of a 1 foot increase in the amount of shelf space is to change the [Weekly Sales ,Location ,Shelf Space ] by ​$ to ​$ . ​(Round to two decimal places as needed. Use ascending​ order.)

e. Construct and interpret a​ 95% confidence interval estimate of the population slope of the relationship between weekly sales and the location of the product. [19.33, 88.17]

Taking into account the effect of [Shelf Space, Weekly Sales, Location, ] the estimated effect of being at the front of the aisle instead of the back of the aisle is to change the [ Location , Weekly Sales ,Shelf Space ] by ​$ to ​$. ​(Round to two decimal places as needed. Use ascending​ order.)

  


Related Solutions

Exhibit 14 -3 A sample of data The marketing manager of a large supermarket chain believes...
Exhibit 14 -3 A sample of data The marketing manager of a large supermarket chain believes the sales volume, in dollars, of pet food depends on the amount of shelf space (measured in feet of shelf space) devoted to pet food. Shelf Space Sales 5 160 5 220 5 140 10 190 10 240 10 260 15 230 15 270 15 280 20 260 20 290 20 310 The proportion of the variation in sales that is explained by shelf...
The marketing manager of a large supermarket chain would like to use shelf space to predict...
The marketing manager of a large supermarket chain would like to use shelf space to predict the sales of pet food. For a random sample of 15 similar stores, she gathered the following information regarding the shelf space, in feet, devoted to pet food and the weekly sales in hundreds of dollars. . Store Shelf Space Weekly Sales 1 5 1.3 2 5 1.6 3 5 1.4 4 10 1.7 5 10 1.9 6 10 2.3 7 15 2.2 8...
The marketing manager of a large supermarket chain would like to use shelf space to predict...
The marketing manager of a large supermarket chain would like to use shelf space to predict the sales of pet food. A random sample of 12 equal-sized stores is selected, with the following results. Shelf Space Sales Aisle Location 5 160 0 5 220 1 5 140 0 10 190 0 10 240 0 10 260 1 15 230 0 15 270 0 15 280 1 20 260 0 20 290 0 20 310 1 A. Construct a scatter plot...
1. The marketing manager of a large supermarket chain would like to use shelf space to...
1. The marketing manager of a large supermarket chain would like to use shelf space to predict the sales of a specialty pet food. Data are collected from a random sample of 8 equal-sized stores, with the following results: Store Shelf Space (in square feet) Weekly Sales (in Dollars) 1 4 120 2 4 150 3 8 160 4 8 180 5 12 200 6 16 210 7 16 240 8 20 260 Use Excel to find the regression results...
The marketing manager of a large super-market chain has the business objective of using shelf space...
The marketing manager of a large super-market chain has the business objective of using shelf space most efficiently. Toward that goal, they would like to use shelf space to predict the sales of a specialty pet food. Data are collected from a random sample of 12 equal-sized store, with the following results: Shelf Space Sales Aisle Location 5 160 0 5 220 1 5 140 0 10 190 0 10 240 0 10 260 1 15 230 0 15 270...
The retailing manager of a supermarket chain wants to determine whether product location has any effect...
The retailing manager of a supermarket chain wants to determine whether product location has any effect on the sale of pet toys. Three different aisle locations are considered: front, middle, and rear. A random sample of 18 stores is selected with 6 stores randomly assigned to each aisle location. The size of the display area and price of the product are constant for all stores. At the end of a 1-month trial period, the sales volumes (in thousands of dollars)...
Problem Scenario You are the store manager for a regional supermarket chain. Your store employees are...
Problem Scenario You are the store manager for a regional supermarket chain. Your store employees are non-union and management intends to keep it that way. Recently, a local union has attempted to organize your employees to form a union. This incident was reported to top management at headquarters. You later received orders from headquarters to discharge or in the words of one senior manager “Get rid of all Union instigators immediately” from your store who have signed union authorization cards...
The manager of a supermarket chain wants to determine if the location of the product -...
The manager of a supermarket chain wants to determine if the location of the product - where it is to be displayed - has any effect on the sale of a pet toys. Three different aisle locations are to be considered: the front of the aisle, the middle of the aisle, or the rear-aisle. Twenty-one stores are randomly selected, with 7 stores randomly assigned to sell the pet toy at the front-aisle, the middle-aisle, and the rear-aisle. Front Middle Rear...
The same marketing manager from problem #1 wants to consider another variable in determining product location...
The same marketing manager from problem #1 wants to consider another variable in determining product location for paper products. In addition to shelf space, the manager wants to consider whether placing the product at the front (= 1) or back (= 0) of the aisle influences weekly sales. Use the data file PaperProducts(2). a. Run a multiple regression using shelf space (X1) and location (X2) to predict sales (Y). Report your regression equation b. Is the regression model you ran...
3. The same marketing manager from problem #1 wants to consider another variable in determining product...
3. The same marketing manager from problem #1 wants to consider another variable in determining product location for paper products. In addition to shelf space, the manager wants to consider whether placing the product at the front (= 1) or back (= 0) of the aisle influences weekly sales. Use the data file PaperProducts(2). a. Run a multiple regression using shelf space (X1) and location (X2) to predict sales (Y). Report your regression equation. b. Is the regression model you...
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT