Question

In: Operations Management

What role does an effective slogan play in promoting a brand’s image and personality? Be specific.

What role does an effective slogan play in promoting a brand’s image and personality? Be specific.

Solutions

Expert Solution

Role of an efficient slogan in promoting a brand’s image and personality is-

- Slogan are short and are very catchy. They're utilized in advertising and promoting a brand's identity.
- Effective slogan helps within the recollection and also the identification of a selected brand
- Effective slogan helps to market the brand's image by drawing the eye to brand and therefore the products.
- A good slogan gives a novel identity to the brand and makes the brand different from the others.
- Slogans helps to spotlight the brand image and to form it memorable.


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