In: Operations Management
What role does an effective slogan play in promoting a brand’s image and personality? Be specific.
Role of an efficient slogan in promoting a brand’s image and
personality is-
- Slogan are short and are very catchy. They're utilized in
advertising and promoting a brand's identity.
- Effective slogan helps within the recollection and also the
identification of a selected brand
- Effective slogan helps to market the brand's image by drawing the
eye to brand and therefore the products.
- A good slogan gives a novel identity to the brand and makes the
brand different from the others.
- Slogans helps to spotlight the brand image and to form it
memorable.