In: Economics
Price affect the value of product.price determine how much revenue a company is going to earn .if the customer doesn't see value in the product offering and that includes pricing- company objective won't be met.customer perception of value must be the central consideration in the pricing process.price determine whether the business is covering the costs to create and deliver it's product.price drives the financial health of business.price = value equation and vali= perceived benefits- perceived costs.