How does price affect customer perceptions of the Coach brand?

Expert Solution

Influence of price on customer perceptions of the coah brand

Coach is the luxury brand but the price of Coach products are lesser compared to the other luxury products brands such as Louis Vuitton, Chanel, etc. Coach has good brand awareness among the customer and sometimes due to the price, Coach is not considered as the luxury product because of its pricing. Luxury goods are always priced higher compared to the premium products and luxury brands should be expensive and that adds up to the status of the customer who owns the brand. Coach is comparatively priced lesser than the other luxury brands and this declines the brand image in the perception of the customers. Coaching is adhering to the low price strategy which hinders it from reaching the image of a luxury product. When the products are priced lesser, the genuineness and quality of the products are questioned. Coach is becoming affordable for most of them and due to less price, the products are available everywhere and it becomes the common product but not the rare one.

keosha answered 2 years ago

How does personal biases and perceptions of other ethnicities affect a postive diverse culture in the...

How does personal biases and perceptions of other ethnicities affect a postive diverse culture in the workforce?

If the price level rises how does this affect nominal money demand? How does this affect...

If the price level rises how does this affect nominal money demand? How does this affect real money demand? Fully explain your reasoning. (5 pts.)

How does price affect the value of the organization’s products or services?

How does an effective price floor affect buyers and sellers? Why does the government enact price...

How does an effective price floor affect buyers and sellers? Why does the government enact price floors? Explain.

Let's look at the price of gasoline. What affects its price and how does that affect...

Let's look at the price of gasoline. What affects its price and how does that affect the sales of this product? If the price went up or down would that affect demand?

How does the imposition of a quota affect the domestic price of the import, the domestic...

How does the imposition of a quota affect the domestic price of the import, the domestic consumption, the domestic production, and the quantity imported?

Describe the sticky wage and sticky price theory. How does it affect price leves, expectation and...

Describe the sticky wage and sticky price theory. How does it affect price leves, expectation and output.

How does a change in price or a change in income affect the optimal consumption bundle?...

How does a change in price or a change in income affect the optimal consumption bundle? For example, if the substitution effect outweighs the income effect, how does the optimal consumption bundle change?

The price of peanuts increases. How does this affect the market for peanut butter? Group of...

The price of peanuts increases. How does this affect the market for peanut butter? Group of answer choices The supply curve will shift the right. The price will rise. The demand curve will shift to the right. The price will rise. The supply curve will shift to the left. The price will rise.

How does price elasticity affect the burden of a tax? Who pays a higher portion of...

How does price elasticity affect the burden of a tax? Who pays a higher portion of the tax? Justify your answer using supply and demand diagrams!

Question