Question

Why do you think bite-size candies are so popular with adults?

Case Hershey page 383 of book consumer behavior

Answer 1

Because of the portion size, one of the key reasons I believe bite-size candies are so popular with adults is. For starters, when we have bite-sized candies such as snickers, milky-way, and 3 musketeers in my office, the women in the office will eat the bite-sized candies here and there. To feed their sweet tooth, they love being able to eat only one little piece. Adults still tend not to have as strong of a sweet tooth as kids do. It's only sufficient to get the smaller element to please an adult's sweet tooth. "Bite-size items are popular with adult consumers in particular." Coming holidays, including Christmas and Easter, are particularly common. Bite-sized candies are a perfect snack that can sit on your dining room tables or in your kitchen with a lot of adults. This is also popular for holiday parties. Basically, the holiday season presents adults with an excuse to enjoy bite-sized candies.