Why do you think bite-size candies are so popular with adults? (Hershey)

Why do you think bite-size candies are so popular with adults?

(Hershey)

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Expert Solution

We are dealing with consumer behavior.

Bite size candies category is not one that people usually want to get a healthy treat, but with little bite size pieces, you can monitor the portion you eat and perhaps not consume mroe.

One more reason consumers who are eating more chocolate are doing so because they are treating themselves more (49%) as bite size chocolate is a low-cost indulgence (33%) and they are using chocolate to cope with difficult times (29%) or receiving it more as a gift (28%).

With bite size packs there is less risk of overindulgence and a pack that provides flexibility for storing as well as traveling, and it has a structure which helps to increase freshness

Rahul Sunny answered 2 years ago

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