Question

Sometimes products are massively successful because consumers find a use for them separate from what the developing company initially envisioned. Find two products online that fit this description and identify their initial intended uses, then what other uses consumers found for them, and finally whether companies adjusted their marketing efforts around the products after becoming aware of how consumers were actually using the products.

Answer 1

ANS: It is very essential that the owner of the product is able to envisioned a product for its consumers , the next product model, or features and new increment .Being to envision the product makes the product vision statement , which is needed before the rest of all the product lifecycle can begins.

The best example is as when the newly products of Apple and it's iPod's and iTunes products are launched.So when the iPod was launched in market , it was along side launched iTunes , as that time songs were to be priced at 99 cents each, for the first time but not a entire album.

At first, the competitors to iTunes , but they are illegal , and soon Apple made it possible for those who are illegally obtained songs to use there iPod's.If you wanted to use iPod then compulsory you have the use the iTunes So in the bringing the one product to the market , Apple actually brought two at same time, and opened up an entirely new business model.

The market is very wide , as many consumers available in the market according to this their taste and preferences were always changes with trend. The business is always aware of that trends running in the market. According to this the business changes there planning and manufactured the product according to taste and preferences of consumers for ex. Smart speakers. Electric toothbrush , foldable smartphones etc.