Question

• Read the article from Bloomberg News: iPhone6 Demand Exceeds Supply.
• Put the observations contained in the article into a demand and supply framework; specifically, discuss the factors that might underly the nature of the demand for the iPhone6, both short-term and longer-term.
• Did Apple incorrectly estimate demand for the iPhone6?
• Does the apparent unfilled demand for the iPhone6 mean lost sales to Apple? Why or why not?
• someone else also posts the same question with the article but there was not any answer so i had to post again. can u please get the article from your website and answer the question .

Answer 1

a)

b) I phone 6 was launched as the company's first big screen phone that is as per market competitors so that' s why the demand for the phone was high enough then what company thought of.

In the short term, the demand for iPhone 6 would have been highly inelastic as due to the heavy demand for the product.

In long run, the demand for the product would become elastic ​​​​​​ as due to technological upgradation.

c) There is no fault on the Apple side in the prediction of market demand for iPhone 6 because from the past records it was clear that how much a company is capable of selling this device and the trends followed as same every year.

But with iPhone 6 entry the company registers new records of sales.

d) it depends on how Apple approached the situation of excess demand. What strategy did it follow to tackle the overflooded demands. How they prioritise their customer at that time. And measure they took to reduce the dissatisfaction among the customers.

But there will be no such big loss in this aspect. But as we all know apple iPhone X sale was blunder for tge company. So let us see how long it can be at the top.