What is a straddle positioning strategy? Describe this in general terms and mention one major risk...

What is a straddle positioning strategy? Describe this in general terms and mention one major risk associated with this strategy. Discuss straddle positioning specifically with reference to BMW, which competes in two market segments; one the performance market against American brands like Corvette and secondly the luxury market against brands like Cadillac.

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Rahul Sunny answered 1 year ago

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